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BizReport | Mobile Marketing June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization.... >>

BizReport | Mobile Marketing May 28, 2013

Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store... >>

BizReport | Mobile Marketing May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles.... >>

BizReport | Mobile Marketing May 07, 2013

Arbitron: U.K. smartphone users spend most time with mcommerce apps

U.K. smartphone users are much more active users of mcommerce apps than their counterparts in Europe and America, according to a new report released by Arbitron this week. ... >>

BizReport | Ecommerce April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>

BizReport | Ecommerce April 18, 2013

Report: Shoppers cutting back as economy improves

The economy may be stronger in 2013 than it was in 2008, but don't tell consumers that. New data out from Deloitte indicates that shoppers are holding on to the frugal attitudes of 2008, even though the economic worries have... >>

BizReport | Mobile Marketing April 12, 2013

How brands can improve the app experience

Mobile apps can be a huge selling point for brands - from people looking up product information in-store or comparison shopping in-store and finding a better price online. But if the app doesn't engage, it is wasted space. Here's how... >>

BizReport | Mobile Marketing April 08, 2013

Get Satisfaction upgrades platform

An upgrade to the Get Satisfaction platform should help online businesses push higher levels of engagement through the online experience. Through the platform online brands can now offer simpler on-site search, 'related' information and navigation and can offer categorized information.... >>

BizReport | Research March 28, 2013

How to improve click to call campaigns

According to data from the Google Playbook, 67% of shoppers are now researching online and making purchases in-store. Mobile ads are helping some shoppers find the right buy, but for some brands there is a disconnect between mobile ad units... >>

BizReport | Advertising March 22, 2013

Two SMB offerings launch online

This week two new small business tools released into the online space, both set up to enhance the local, small business approach.... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Ecommerce February 14, 2013

Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the... >>

BizReport | Ecommerce February 13, 2013

How ecommerce will change retailers 2013

Ecommerce showed strong growth through 2012, ending the year at more than $186 billion spent online. While the bulk of that spending was for digital content/subscriptions, apparel, consumer electronics and even furnishings are seeing more ecommerce growth. Here's what retailers... >>

BizReport | Mobile Marketing January 07, 2013

Optimize retail for mobile finds study

When it comes to retail therapy, a new study out from Latitude finds enhancing the mobile experience may be the best therapeutic option. According to the report enhancing the shopping experience on mobile devices is helping shoppers to more deeply... >>

BizReport | Research January 02, 2013

Survey: Shoppers looking to mobile for deals

More than $30 billion was spent online over the 2012 holiday season, and a bulk of that shopping was done via mobile. Most shoppers continue to finalize online buys via laptop or desktop computer, but a growing number are using... >>

BizReport | Mobile Marketing December 24, 2012

How shoppers are engaging via mobile

Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings.... >>

BizReport | Mobile Marketing December 23, 2012

How to improve mobile options in the New Year

The Christmas holiday is here and that is putting new light on how brands will compete in 2013. Mobile is one space that is ripe for a better shopping experience, and with more than $35 billion spent online over the... >>

BizReport | Mobile Marketing December 21, 2012

How mobile is impacting the 2012 holidays

As the online shopping totals have pushed to record-breaking numbers, so, too have mobile numbers. But, rather than completing purchases on mobile shoppers are using mobile to improve their in-store experience.... >>

BizReport | Mobile Marketing December 10, 2012

Retailers: How to improve your mobile space

With more shoppers hitting the online space this holiday season, retailers are looking for better ways to engage. Mobile is one area where some improvement can be made to customer engagement. Here's how:... >>

BizReport | Ecommerce October 31, 2012

Tapjoy: M-Commerce to grow 300% by 2015

Mobile is predicted to have a big impact on holiday shopping for 2012, but the bigger picture shows sharp increases in mobile spending over the next three years. According to new data out from Tapjoy mobile commerce (US) could increase... >>

BizReport | Ecommerce October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing... >>

BizReport | Mobile Marketing October 26, 2012

Litle: Mobile sweet spot under $100

When it comes to mobile purchasing new data out from Litle & Co. shows where the sweet spot is - and it may be a little cheaper than many merchants thought. According to the data the best pricing for goods... >>

BizReport | Ecommerce October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak... >>

BizReport | Mobile Marketing October 18, 2012

Placecast release links cards, alerts

Mobile marketers are getting another link to their customers. Placecast has released the patented Card-Linked ShopAlerts, a platform set up to send alerts to mobile devices when shoppers reach a geo-fenced area. Sound familiar? Here's the difference: the brand or... >>

BizReport | Ecommerce October 11, 2012

Study: Overall holiday spending to plateau but online to soar

When it comes to how consumers will spend their cash this holiday season, it looks like most will be pushing more dollars into online stores. According to new data from MarketLive and the e-tailing group overall holiday spending will see... >>

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