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BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

BizReport | Mobile Marketing October 07, 2010

Study: Consumers finding local businesses by accident?

Turns out consumers performing local search queries aren't necessarily looking for a specific local business. Instead, the 2010 15miles Fourth Annual comScore Local Search Usage Study, consumers have an idea of the products they want and are using generic terms... >>

BizReport | Mobile Marketing April 22, 2010

Two platforms offer mobile ad options

This may not be the Year of Mobile, but don't tell mobile marketing platforms. This week two new platforms roll out, both said to give mobile marketers better access to engaged and in-market consumers. ... >>

BizReport | Mobile Marketing January 20, 2010

Study: Mobile consumers want personalization

When it comes to the mobile marketplace the more marketers know consumers the better. According to a new survey from ChoiceStream 65% of mobile consumers want to see more personalized ads; more personalization, say these consumers, would result in more... >>

BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

BizReport | Mobile Marketing March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. ... >>

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