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BizReport | Mobile Marketing May 24, 2012

StrongMail: Only 45% of businesses have mobile marketing program

New research reveals that, while businesses recognize the benefits and the need for a mobile marketing program, a lack of resources and strategy is holding many back.... >>

BizReport | Search Marketing March 27, 2012

Mobile search ad CTRs way higher than desktop

As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report from Marin Software suggests that marketers also need to optimize their search marketing for mobile users. ... >>

BizReport | Mobile Marketing July 19, 2011

Marketers spend on mobile web ads, in-app ads less so

A new survey conducted by the Interactive Advertising Bureau reveals that, despite in-app rich media opportunities most marketers are directing ad spend at mobile web display ads.... >>