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BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Mobile Marketing December 31, 2015

Top 3 mobile challenges

Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps... >>

BizReport | November 14, 2012

Chitika: Opera leads browser market with highest CTR

A new report from ad network Chitika provides insight into the click-through rates and query lengths on desktop and mobile browsers.... >>

BizReport | Internet February 20, 2012

Mobile users will wait a little longer for mobile webpages to load

A wait of 2-3 seconds for a website to load on a PC is long enough, say consumers, but when browsing the web on their mobile phone many allow a little more time before abandoning the website, according to recent... >>

BizReport | Mobile Marketing January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers.... >>

BizReport | Mobile Marketing September 29, 2011

Studies find shopping going mobile

With the holiday shopping season set to begin in just under a month, retailers are putting up in-store display and beginning online ad campaigns to garger interest. But two new studies may point more brands into the mobile space, where... >>

BizReport | Mobile Marketing August 10, 2011

Smartphone retail activity soars 163% in UK

New research from comScore further demonstrates how much the British love using their smartphones to shop and how they compare with their European neighbors. ... >>

BizReport | Mobile Marketing July 08, 2011

App vs. Browser: 3 Questions with John Caron, Modiv Media

A mobile commerce hub is rapidly changing things up in the mobile space. The platform gives shoppers the ability to scan items from store shelves to receive personalized product offers. Along with the rapid adoption of QR codes by the... >>

BizReport | Blogs & Content June 20, 2011

How to make your app a must-have

In the mobile app space, content providers and advertisers are looking for a way to break the download-and-delete cycle. According to some data, about half of mobile consumers delete apps within the same month they buy the app; for the... >>

BizReport | Mobile Marketing November 01, 2010

App-pocalypse for the mobile app?

Could mobile apps be ousted by mobile browsing? Many industry commentators believe that the app's survival, following the introduction of a more sophisticated mobile browser fueled by HTML5, is touch and go. ... >>

BizReport | Mobile Marketing October 13, 2010

U.S. mobile shoppers prefer browser to apps

Hot on the heels of European data released by Orange is a survey from Lightspeed Research that delves into the mobile shopping and browsing behavior of Americans. ... >>

BizReport | Mobile Marketing October 13, 2010

In Europe mobile browser use outstrips apps

Orange has released research that many mobile marketers will find useful. Their study into the mobile habits of consumers in four European countries has uncovered some interesting stats about mobile browsers versus apps. ... >>

BizReport | Mobile Marketing October 07, 2010

Study: Consumers finding local businesses by accident?

Turns out consumers performing local search queries aren't necessarily looking for a specific local business. Instead, the 2010 15miles Fourth Annual comScore Local Search Usage Study, consumers have an idea of the products they want and are using generic terms... >>

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