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BizReport | Mobile Marketing July 13, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

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BizReport | Mobile Marketing July 12, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google... >>

BizReport | Mobile Marketing June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>

BizReport | Trends & Ideas May 22, 2017

EU mobile payments market to triple by 2021

Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. ... >>

BizReport | Ecommerce May 05, 2017

Privacy, data breach concerns hold back full potential of retail apps

Retailers need to work harder to convince consumers that data they provide within retail apps is safe, according to new research from Apadmi. ... >>

BizReport | Mobile Marketing December 05, 2016

Time spent using apps on the rise

The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. ... >>

BizReport | Ecommerce October 04, 2016

Sales via mobile apps overtake those on mobile web

Mcommerce sales are up 40% this year, according to new research from the e-tailing group, with mobile apps making up the majority of mcommerce transactions.... >>

BizReport | Mobile Marketing September 29, 2016

How brands can use chat apps to engage

With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. ... >>

BizReport | Mobile Marketing May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be... >>

BizReport | Mobile Marketing May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>

BizReport | Mobile Marketing April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>

BizReport | Mobile Marketing March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>

BizReport | Mobile Marketing March 03, 2016

Are your mobile app push notifications tailored to time zones?

Research from mobile marketing automation platform Leanplum reveals that many app marketers continue to rely on generic blasts rather than consider personalization in terms of timing, frequency and message content. ... >>

BizReport | Mobile Marketing March 02, 2016

Top 3 tips to develop apps the global audience will love

With apps driving more and more mobile engagement, many brands are looking into app development or sponsorship opportunities. According to one expert the driver for app engagement is intimacy. Here are his top 3 tips to create apps the global... >>

BizReport | Internet February 12, 2016

No age limit to looking for love online

With Valentine's Day on the horizon, the Pew Research Center has released findings of a survey into just how many people now look to online dating or mobile apps to find the perfect partner.... >>

BizReport | Mobile Marketing February 10, 2016

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion... >>

BizReport | Mobile Marketing February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. ... >>

BizReport | Mobile Marketing January 05, 2016

Survey: People want apps, but simpler

In the mobile space there are experts who insists on apps and those who insist on browsers, but what about the consumer? It turns out consumers want the simplicity of the mobile web - i.e. having everything about a brand... >>

BizReport | Mobile Marketing December 31, 2015

Top 3 mobile challenges

Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps... >>

BizReport | Research November 16, 2015

Personalization key to app user retention

With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. ... >>

BizReport | Mobile Marketing November 11, 2015

Brands: How disconnected apps reduce engagement

Marketers always want more - more data, more engagement, more content, more return on investment. That's why the lifetime value of a customer is so important, but did you know new technology can create a disconnect where it should create... >>

BizReport | Mobile Marketing April 09, 2015

Top 5 tips to engage via branded apps

Branded apps are one way businesses can stay in touch with their shoppers, but maintaining engagement through those apps can be hard. Here are our top five tips. ... >>

BizReport | Mobile Marketing February 26, 2015

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands.... >>

BizReport | Advertising February 06, 2015

Reports: Messaging apps rule Super Bowl XLIX, top ad winners

One more word on the Super Bowl: messaging apps helped to push brand messages along throughout the game. That's the takeaway from a new Flurry report, and new data out from Fluent shows us which commercials won at brand recognition.... >>

BizReport | Mobile Marketing January 26, 2015

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. ... >>

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