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BizReport | Mobile Marketing July 04, 2018
Study finds nearly half of app installs are reinstalls
While most marketers are focused on the number of app installs a new report indicates that more attention needs to be paid to app reinstalls. That's because nearly half of mobile apps being downloaded are actually reinstallation's of apps. ... >>
BizReport | Mobile Marketing October 18, 2017
Marketers: Java apps vulnerable to attack
While the mobile space continues to be a hot property for marketers, it may also be a dangerous place. According to new data from Veracode, most (88%) of Java apps are susceptible to security attacks. ... >>
BizReport | Mobile Marketing July 13, 2017
Anura identifies more than 1,000 zombie apps in Google Play Store
BizReport | Mobile Marketing July 12, 2017
Anura identifies more than 1,000 zombie apps in Google Play Store
Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google... >>
BizReport | Mobile Marketing June 27, 2017
Forecast: App Economy to surpass $6 trillion in 2021
Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>
BizReport | Trends & Ideas May 22, 2017
EU mobile payments market to triple by 2021
Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. ... >>
BizReport | Ecommerce May 05, 2017
Privacy, data breach concerns hold back full potential of retail apps
Retailers need to work harder to convince consumers that data they provide within retail apps is safe, according to new research from Apadmi. ... >>
BizReport | Mobile Marketing December 05, 2016
Time spent using apps on the rise
The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. ... >>
BizReport | Ecommerce October 04, 2016
Sales via mobile apps overtake those on mobile web
Mcommerce sales are up 40% this year, according to new research from the e-tailing group, with mobile apps making up the majority of mcommerce transactions.... >>
BizReport | Mobile Marketing September 29, 2016
How brands can use chat apps to engage
With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. ... >>
BizReport | Mobile Marketing May 18, 2016
Expert: Look for more from mobile apps
It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be... >>
BizReport | Mobile Marketing May 13, 2016
Reports highlight app usage, engagement
App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. ... >>
BizReport | Mobile Marketing April 05, 2016
Mobile Roundup: Solutions for apps, mobile campaigns
In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>
BizReport | Mobile Marketing March 10, 2016
Study: Brands should allow app content in search results
When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>
BizReport | Mobile Marketing March 03, 2016
Are your mobile app push notifications tailored to time zones?
Research from mobile marketing automation platform Leanplum reveals that many app marketers continue to rely on generic blasts rather than consider personalization in terms of timing, frequency and message content. ... >>
BizReport | Mobile Marketing March 02, 2016
Top 3 tips to develop apps the global audience will love
With apps driving more and more mobile engagement, many brands are looking into app development or sponsorship opportunities. According to one expert the driver for app engagement is intimacy. Here are his top 3 tips to create apps the global... >>
BizReport | Internet February 12, 2016
No age limit to looking for love online
With Valentine's Day on the horizon, the Pew Research Center has released findings of a survey into just how many people now look to online dating or mobile apps to find the perfect partner.... >>
BizReport | Mobile Marketing February 10, 2016
Forecast: App economy to surpass $100b by 2020
Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion... >>
BizReport | Mobile Marketing February 08, 2016
Report: Time spent on mobile skewing to apps
According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. ... >>
BizReport | Mobile Marketing January 05, 2016
Survey: People want apps, but simpler
In the mobile space there are experts who insists on apps and those who insist on browsers, but what about the consumer? It turns out consumers want the simplicity of the mobile web - i.e. having everything about a brand... >>
BizReport | Mobile Marketing December 31, 2015
Top 3 mobile challenges
Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps... >>
BizReport | Research November 16, 2015
Personalization key to app user retention
With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. ... >>
BizReport | Mobile Marketing November 11, 2015
Brands: How disconnected apps reduce engagement
Marketers always want more - more data, more engagement, more content, more return on investment. That's why the lifetime value of a customer is so important, but did you know new technology can create a disconnect where it should create... >>
BizReport | Mobile Marketing April 09, 2015
Top 5 tips to engage via branded apps
Branded apps are one way businesses can stay in touch with their shoppers, but maintaining engagement through those apps can be hard. Here are our top five tips. ... >>
BizReport | Mobile Marketing February 26, 2015
App channel worth over £4 billion to UK brands
Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands.... >>
Latest Headlines
- Study: Orgs interested in blockchain, unsure how to use
- Brands: How dark marketing can improve engagement
- 'Parent' no longer tops targeting lists
- Expert: How to develop a better omni-channel strategy
- Data security key for mobile consumers
- Experts: How brands can make video and TV work for them
- Experiences top 2019 Valentine's lists
- Report: Amazon wins ecomm battle, but other brands gain ground