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BizReport | Mobile Marketing January 14, 2016

Mobile Web vs. Mobile App: Which is right for you?

As companies try to better monetize the online space, the debate over mobile apps vs. mobile browsers is heating up. Three experts weigh in on the biggest challenges - and solutions - for the mobile space. ... >>

BizReport | Trends & Ideas July 24, 2015

Shell, PayPal team up to enable mobile payments at the pump

As mobile payments increase in popularity in the U.K. they are making life easier in all sorts of ways. Motorists in the U.K. can now make filling up with gas easier by using mobile payments courtesy of PayPal and Shell... >>

BizReport | Social Marketing February 12, 2015

Apple, Pinterest co-operate to improve app discovery

The App Store is bulging with apps, so many that the choice can be overwhelming. Pinterest has teamed up with Apple to launch a new feature to help with app discovery.... >>

BizReport | Ecommerce December 02, 2014

Girl Scouts learn online marketing and mobile app skills with Digital Cookie

The Girls Scouts of America began taking mobile payments two years ago for cookie sales and now the organization is enabling individual Scouts to have their own cookie sales website and mobile app.... >>

BizReport | Ecommerce September 19, 2014

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner.... >>

BizReport | Mobile Marketing June 25, 2014

1 in 5 Android in-app purchases found to be fraudulent

As Google I/O 2014 gets underway, new analysis from Swrve reveals some disturbing news for Android app developers.... >>

BizReport | Mobile Marketing April 16, 2014

Shoppers don't care for social integration of mobile apps

What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money.... >>

BizReport | Advertising February 24, 2014

Don't read this article about a successful video ad

More often than not, if you ask someone not to do something, they'll go ahead and do it anyway - and that includes watching ads, according to the recent success of an ad by the team behind food delivery app... >>

BizReport | Trends & Ideas February 10, 2014

BitTag: Helping Bitcoin shoppers find the right price

The digital currency Bitcoin has been gaining more mainstream acceptance of late, but there's one problem that users have to deal with on a daily, if not hourly, basis - its value can change in the blink of an eye.... >>

BizReport | Mobile Marketing January 05, 2014

Mobile banking rising while the cheque's days are numbered

In 2013, the number of registrations for Barclays Bank's mobile app rose 200% compared with the previous year as mobile proves to be a popular banking channel among its customers, young and old. ... >>

BizReport | Mobile Marketing September 23, 2013

Half of UK mobile web users unhappy with usability

Mobile users demand the same standard of website usability on their devices that they experience using the 'traditional' web, according to new research from multi-channel consumer engagement firm Eptica. However, many companies are failing to keep up with user expectations.... >>

BizReport | Mobile Marketing August 02, 2013

28% of young holiday planners use mobile to book a trip

Today's holiday planners have so much information at their fingertips that there's little incentive to employ the services of a travel agent, according to a new report from Tradedoubler. ... >>

BizReport | Mobile Marketing February 25, 2013

Girl Scouts of America further integrate mobile into Cookie Fundraising program

After the successful integration of mobile technology with the Girl Scouts of America Cookie Fundraising program last year, the movement has this year introduced a Cookie Finder app to make sure no-one has to go without a Mint Thin. ... >>

BizReport | Mobile Marketing February 15, 2013

Nielsen ranks Shopkick top real-world shopping mobile app

Real-world shopping mobile app Shopkick has kicked its way to the top of the rankings, according to new figures released by Nielsen, and is now the number 1 app used for shopping at bricks and mortar stores. ... >>

BizReport | Mobile Marketing February 08, 2013

Foursquare launches business app

Foursquare has released a new mobile app for its 1 million or so businesses. Called Foursquare for Business the app will enable businesses to manage deals, view recent activity and access analytics from their mobile devices. ... >>

BizReport | Mobile Marketing January 08, 2013

Fandango mobile ticket sales surge 171% in 2012

Now showing - Fandango's impressive 2012 growth in traffic and ticket sales, as reported last week by the Comcast-owned service.... >>

BizReport | October 29, 2012

Consumers plan more time with shopping apps, less time at stores

There may be slightly shorter queues at checkouts and more parking spaces this year. According to a new report from PriceGrabber, fewer consumers intend to spend their time traipsing around the mall this year and, instead, plan to use apps... >>

BizReport | Mobile Marketing October 09, 2012

Mobile surveys vital for genuine point-of-experience customer feedback

Recent research has highlighted the growing role of mobile in customer insight, with more people prefering to give feedback and participate in research from their devices. I asked SurveyMe CEO and founder, Lee Evans, about the advantages of using mobile... >>

BizReport | Mobile Marketing October 09, 2012

Starbucks to enable mobile 'digital tip'

Mobile continues to play a major role for the Starbucks coffee chain. Recent announcements prove its success and reveal how the company plans to further expand their mobile offering. ... >>

BizReport | Ecommerce September 06, 2012

Two-thirds of consumers would 'Like' a brand for a 25% saving

The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>

BizReport | Social Marketing September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>

BizReport | Mobile Marketing August 24, 2012

Retailers without mobile apps judged old-fashioned

A survey of U.S. mobile users by API technology provider Apigee reveals retailers that don't provide a mobile app not only appear old-fashioned but cause consumers to worry they will waste time and money visiting the store.... >>

BizReport | Mobile Marketing August 21, 2012

PayPal and McDonald's mobile payments test promises faster fast food

PayPal is vying to be the mobile payments service of choice as more and more consumers start to use their device to make purchases. Their latest deal is with McDonald's. ... >>

BizReport | Mobile Marketing June 22, 2012

Facebook announces Likes for mobile apps

Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. ... >>

BizReport | Mobile Marketing June 18, 2012

Mobile call app could net Facebook $800 million a year in revenue

Facebook needs to up its mobile game, and mobile VoIP firm Rebtel thinks they know exactly how this can be achieved with a mobile call app. ... >>

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