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BizReport | Advertising March 21, 2013

Tool ids shoppers who click then shop in-store

A new mobile measuring stick is available. From Sense Networks comes mClick-to-Visit Analytics, which tells retailers which consumers clicked a mobile ad and then visited a retail location. The tool is location based.... >>

BizReport | Mobile Marketing February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>

BizReport | Mobile Marketing December 05, 2012

App Annie offers monthly trend reports for mobile space

As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where... >>

BizReport | Mobile Marketing October 01, 2012

Brands: Why you need more than traditional metrics in mobile

In the mobile space more and more advertisers are asking for metrics - click-thrus, conversion rates and engagement levels; they're also asking how many consumers are using iOS vs. Android. But one expert insists mobile brands need to dive even... >>

BizReport | Mobile Marketing September 30, 2011

Flurry identifies mobile app prime time

Mobile analytics firm Flurry reveals that as well as prime times for television and radio audiences, apps have their own prime time, too. ... >>

BizReport | Mobile Marketing August 18, 2011

How offline data, QR codes may impact mobile actions

Two moves in the mobile space may offer more insight into the marketplace for brands. JumpTap is set to analyze offline data to help mobile marketers better engage consumers while the Canada Post is using QR Codes to obtain real... >>

BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

BizReport | Mobile Marketing July 19, 2011

3 Questions with Mahi de Silva

This month, two additions have been made to Opera Software's AdMarvel platform: First the Open Mobile Audience Network and a new bidding system. The Audience Network gives user and device analytics to help mobile marketers better engage; meanwhile, the bidding... >>

BizReport | Mobile Marketing May 31, 2011

More iOS users than Android search for free apps

Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp.... >>

BizReport | Advertising May 10, 2011

Compete, Ground Truth partner for screen identification capability

Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights... >>

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