RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

222 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9

25 result(s) displayed (1 - 25):

BizReport | Mobile Marketing May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018.... >>

BizReport | Mobile Marketing March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. ... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Advertising April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. ... >>

BizReport | Advertising December 21, 2015

4 ways advertising will change in 2016

Ad spending and analysis are each expected to show significant increases in 2016. And, according to 2 AOL Platforms experts, there are 4 more ways advertising will change next year. ... >>

BizReport | Mobile Marketing November 30, 2015

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. ... >>

BizReport | Mobile Marketing August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing June 03, 2015

Mobile Roundup: Added tools for mobile platforms

In today's mobile roundup: a new tool to help brands engage via both mobile and email, and an acquisition that gives brands access to global data.... >>

BizReport | Mobile Marketing May 22, 2015

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity... >>

BizReport | Mobile Marketing February 20, 2015

Mobile trends to watch in 2015

According to many experts mobile is set to give an extra push not just to retail but across the board. From advertising opportunities to commerce solutions and additional ways for brands to connect with their consumers. One expert lays out... >>

BizReport | Mobile Marketing February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives... >>

BizReport | Advertising February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. ... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Advertising September 11, 2014

Unruly launches new video ad format for 'truly native' experience

A new ad format has been launched by Unruly that allows brand content to dynamically adapt to the layout around it creating a 'truly native' experience.... >>

BizReport | Mobile Marketing September 08, 2014

Report: More would run cross channel if mobile metrics were better

Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Mobile Marketing August 01, 2014

Young mobile users annoyed by ads in apps

Youth insights consultancy Voxburner surveyed students in the U.K. to see what they find most annoying about mobile apps. One element stuck out more than others - ads in apps. ... >>

BizReport | Mobile Marketing June 26, 2014

Mobile RoundUp: Responsive design and analytics solutions launched

Both Ensighten and Moxie have released exciting tools into the mobile space this week, set up to help brands better navigate and serve content through mobile devices. ... >>

BizReport | Advertising June 13, 2014

Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options:... >>

BizReport | Mobile Marketing May 29, 2014

Release connects consumers without using personal data

A new release in the mobile space will likely have consumers talking. Out from Boolean Tech, the ShieldMe platform allows consumers to be contacted by brands they choose - but without giving out phone numbers or other private information.... >>

BizReport | Mobile Marketing April 24, 2014

Android ahead of iOS in mobile ad traffic

Spending on the Android mobile platform continues to grow and, for the first time, mobile advertising traffic has exceeded that of iOS, according to new data from mobile ad firm Opera Mediaworks. ... >>

BizReport | Mobile Marketing March 10, 2014

Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. ... >>

BizReport | Advertising March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9