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BizReport | Advertising March 18, 2013

Adform: CTRs of ads on tablets 65% higher than desktop

According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. ... >>

BizReport | Advertising March 11, 2013

New marketplace, new rewards platform offer new ways to engage

Two new releases in the online space - one for advertisers and the other to reward mobile consumers - should help boost engagement between brands and the general public.... >>

BizReport | Mobile Marketing March 07, 2013

Platforms offer measurement, ad options for mobile brands

Three new developments in the mobile space could set brands on a firmer mobile foundation. Here are the details:... >>

BizReport | Advertising March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Advertising February 28, 2013

Report: Game ads outperforming standard units

Attention advertisers: if you're looking for a higher campaign ROI, don't look to standard units. Look outside of the box and into the game. According to new data out today from MediaBrix both social and mobile game ad units are... >>

BizReport | Mobile Marketing February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>

BizReport | Mobile Marketing February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>

BizReport | Mobile Marketing February 11, 2013

Verve Mobile: Location targeting doubles mobile ad CTR

In their first "Location Powered Mobile Advertising Report", Verve Mobile reveals that location targeting doubles click-through rate performance when compared to other mobile targeting strategies. ... >>

BizReport | Advertising February 07, 2013

eWayDirect, Selectable Media open doors for brands

Two new releases - in the online and mobile spaces - are set up to help brands better reach engaged and on the go consumers. Here's how:... >>

BizReport | Mobile Marketing January 25, 2013

Partnership could open mobile to more developers

A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.... >>

BizReport | Mobile Marketing December 26, 2012

How near field comms will impact 2013

If 2012 was the year shoppers began turning to mobile to shop, one expert says 2013 will be the year they adopt near field communications to engage with brands through mobile content. Here's how:... >>

BizReport | Mobile Marketing December 19, 2012

SponsorPay launches AppTrailer

A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>

BizReport | Mobile Marketing December 18, 2012

How Millennials are engaging - or not - online

Millennials are more comfortable online than many other demographics. This isn't a surprise. They've grown up with computers, video games and social networks, so it should come as no surprise that they're more comfortable in the space than older consumers.... >>

BizReport | Mobile Marketing December 13, 2012

Report: Rewards, choices more engaging for mobile users

When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than... >>

BizReport | Mobile Marketing December 10, 2012

Mogreet: iPhone users most engaged mobile segment

A new report from Mogreet shows that Apple's iPhone holds the most engaged mobile consumers. According to Mogreet half of those opting in to text messaging programs use iPhones; this despite the fact Apple holds only a 34% smartphone market... >>

BizReport | November 28, 2012

Survey reveals consumers' lack of satisfaction with mobile ads

Marketers need to improve how they leverage mobile technology to engage with consumers because, according to a new report from Millward Brown, attitudes towards mobile marketing aren't currently very positive. ... >>

BizReport | Mobile Marketing November 19, 2012

Celtra launches store locator for 2012 holidays

Location may be the most important part of mobile advertising, at least at this point. While many shoppers are increasingly turning to mobile apps to compare prices while in-store or to look up product information, a large number of mobile... >>

BizReport | Mobile Marketing November 12, 2012

Study: Push notifications engaging consumers

For the last couple of years brands have been testing push options in their mobile campaign plans. In many cases brands geo-fence a certain area and when an opt-in consumer enters that area, a message is sent through their mobile... >>

BizReport | Mobile Marketing November 02, 2012

Jumptap: Tablets top out in the dark

New data is out from Jumptap, shedding light on how consumers are engaging across the mobile space and across dayparts. One interesting finding? That tablet use is topping out after dark.... >>

BizReport | Mobile Marketing October 29, 2012

AudienceScience releases mobile ad platform

A new addition to the mobile space is set up to help mobile marketers create custom segments for campaigns. From AudienceScience, the Gateway platform combines first- and third-party mobile data to create audience segments for use within mobile ads. The... >>

BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

BizReport | Mobile Marketing October 02, 2012

Urban Airship releases LBS option for marketers

A new location based option is on the market for brands and advertisers. From Urban Airship, the Location Messaging Service gives brands the ability to target to a location while ensuring the relevancy of the messaging. The platform uses push... >>

BizReport | Mobile Marketing October 01, 2012

Report: Mobile ad engagement tops 10%

Mobile may hold more for brands and advertisers than swanky, trendy digs. According to a new report from mobile platform Celtra engagement rates for rich media mobile ads is just over 12%, and while some categories are outperforming others, it... >>

BizReport | Advertising September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Mobile Marketing September 24, 2012

Survey: SMBs not mobilly optimized

In the mobile space viewability is key, but a new survey from vSplash finds many small businesses not only aren't optimizing their sites for mobile, they're also leaving important information off their homepages.... >>

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