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BizReport | Mobile Marketing September 23, 2020

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the... >>

BizReport | Mobile Marketing August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Mobile Marketing July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. ... >>

BizReport | Mobile Marketing June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>

BizReport | Mobile Marketing May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones... >>

BizReport | Mobile Marketing February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. ... >>

BizReport | Mobile Marketing February 07, 2019

Study: Programmatic In-App spend up

Look for more advertisers to add programmatic in-app ads to their digital campaigns. That's the word from new PubMatic data, which indicates that about 25% of digital ad budgets could soon go toward mobile apps. ... >>

BizReport | Mobile Marketing February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on... >>

BizReport | Mobile Marketing April 12, 2018

Carriers: Top 3 tips to a stronger customer content strategy

Mobile carriers are sitting on a wealth of customer data, and yet many carriers are simply a carrier, rather than a content or entertainment provider for their users. According to one expert, this is a big mistake. Here are three... >>

BizReport | Mobile Marketing April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. ... >>

BizReport | Mobile Marketing January 18, 2017

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. ... >>

BizReport | Advertising archives December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and... >>

BizReport | Mobile Marketing November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile... >>

BizReport | Mobile Marketing November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. ... >>

BizReport | Mobile Marketing July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. ... >>

BizReport | Mobile Marketing July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands... >>

BizReport | Mobile Marketing June 14, 2016

Mobile Roundup: Partnerships and payment solutions

Partnerships are announced for SnapChat's new Snap Ads, a new payment offering for mobile merchants, and an expansion of a global mobile brand. Details in today's mobile roundup. ... >>

BizReport | Advertising archives February 09, 2016

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. ... >>

BizReport | Mobile Marketing December 25, 2015

Top 4 tips to leverage SMS in mobile strategy

When many think of mobile strategy, they think of email optimized to mobile screens or mobile-friendly websites. But, according to one expert, mobile strategy should also include SMS. Here are his top 4 tips to better leverage SMS in mobile... >>

BizReport | Mobile Marketing November 11, 2015

Brands: How disconnected apps reduce engagement

Marketers always want more - more data, more engagement, more content, more return on investment. That's why the lifetime value of a customer is so important, but did you know new technology can create a disconnect where it should create... >>

BizReport | Mobile Marketing October 29, 2015

3 changes brands must recognize for mobile success

Mobile changes everything, and the big opportunity for brands is to win with customers. Content can become highly relevant, apps can be engaging. The key, according to one expert, is to own the mobile channel. ... >>

BizReport | Mobile Marketing October 26, 2015

Expert: Which mobile insights will impact 2016

2015 has been called the year of mobile, and many companies have just launched apps in the past 6-9 months. They're navigating through this holiday season with a lot more guesswork than data to drive their mobile marketing strategies, but... >>

BizReport | Mobile Marketing October 14, 2015

Mobile Roundup: Growing mobile scale

In today's mobile roundup, one new report indicates growing scale for mobile brands, and two releases to help mobile brands connect. ... >>

BizReport | Advertising archives September 14, 2015

Report: Mornings best for clicks

When it comes to the mobile space mornings are better. For clicks, that is. According to new data focused on both US and UK based mobile consumers, mobile ad click through rates are highest during the morning hours, and in... >>

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