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BizReport | Mobile Marketing June 04, 2009

New platform offers GPS location-based ads

This week Technocom has launched SpotOn GPS, a first of its kind ad solution for US marketers. SpotOn GPS gives marketers access to the first navigation and search app integrated with mobile marketing. ... >>

BizReport | Mobile Marketing May 13, 2009

Report: US mobile revenue tops $10 billion

According to a new report from Chetan Sharma Consulting mobile data revenue topped $10 billion in the US during Q1 2009. The report finds that nearly 66% of US mobile subscribers are using some kind of non-voice service during the... >>

BizReport | Mobile Marketing April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile... >>

BizReport | Advertising April 08, 2009

British Internet users realize free means ads

KPMG has published a report that found British Internet users are 'happy' to watch ads online or on their mobile as long as they can get content such as music or video for free. ... >>

BizReport | Mobile Marketing February 06, 2009

New formats launched for AdOn mobile ads

Mobile advertising solution AdOn has launched several new ad formats which could help marketers enhance upcoming mobile campaigns. The new formats include banner and multimedia ads, text and video as well as downloadable apps, giving marketers even more options when... >>

BizReport | Mobile Marketing February 05, 2009

Study: iPhone users more likely to respond to mobile ads

When it comes to mobile marketing, iPhone users are the consumers to target. According to a new report from Limbo and GfK Technology, based on Q4 2008 numbers, iPhone users were 66% more likely to respond to mobile ads than... >>

BizReport | Mobile Marketing December 10, 2008

Partnership allows for third party mobile ad serving

A new solution from MediaCom London, Eyeblaster and Nokia could be an indicator of how marketers can take better advantage of the mobile space. MediaCom used Eyeblaster's Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network to... >>

BizReport | Mobile Marketing December 09, 2008

Google launches AdWords for the iPhone/G1

This week sees the launch of AdWords for the iPhone and T-Mobile G1. Advertisers now have the option of displaying their Internet text and display ads on the iPhone, G1 and other mobile phones with full HTML support. ... >>

BizReport | Mobile Marketing November 04, 2008

Mobile ad recall increases

In times of economic slowdown, advertisers often turn to direct marketing tools to engage consumers at the expense of branding media. A recent report from Limbo and Gfk Technology appears to show that mobile is becoming many marketers' channel of... >>

BizReport | Mobile Marketing October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand.... >>

BizReport | Mobile Marketing October 13, 2008

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. ... >>

BizReport | Mobile Marketing September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report.... >>

BizReport | Mobile Marketing September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.... >>

BizReport | Mobile Marketing September 03, 2008

Study: Mobile teens want talk, not ads

Teens may not be as receptive to ads-for-minutes as mobile marketers originally thought. According to recent research from comScore, teens in the US love their phones and love to talk, text or chat but they don't love ads in exchange... >>

BizReport | Mobile Marketing May 30, 2008

Teens want incentivized mobile ads

It’s a game of give and take when it comes to mobile advertising to teens. They don’t mind having ads sent to their handsets, just as long as there is something in it for them.... >>

BizReport | Mobile Marketing April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios.... >>

BizReport | Mobile Marketing March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno.... >>

BizReport | Trends & Ideas March 28, 2007

Mobile ad network launched by Yahoo

Online giant Yahoo is the latest company to branch out to mobile advertising. With the launch of the Yahoo! Mobile Publisher Services, the company is reaching out to online advertisers, publishers and content producers in a big way.... >>

BizReport | Research February 14, 2007

Mobile TV losing steam in Europe

A new study from M:Metrics indicates a waning interest in mobile television in Europe. According to study results, there were more people involved with mobile television in the past then there are currently.... >>

BizReport | Mobile Marketing February 05, 2007

Older age groups show growing interest in mobile use

The youth market has traditionally led the way in mobile marketing, but the older generation is beginning to take part in these campaigns as well. That is the word from a new study from the Mobile Marketers Association (MMA).... >>

BizReport | Research January 29, 2007

Telephia to provide customer data to Third Screen Media

In an effort to increase advertiser confidence, Telephia will begin providing research to Third Screen Media based on mobile users' data. The deal calls for Third Screen to provide access for Telephia's audience and demographic information to agency and publisher... >>

BizReport | Mobile Marketing January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of... >>

BizReport | Mobile Marketing January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search... >>

BizReport | Trends & Ideas January 03, 2007

AT&T To Launch Ad-Based Revenue Model

Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. ... >>

BizReport | Research December 14, 2006

Survey: Productivity Linked With Technology

The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the... >>

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