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BizReport | Mobile Marketing October 01, 2012
Report: Mobile ad engagement tops 10%
Mobile may hold more for brands and advertisers than swanky, trendy digs. According to a new report from mobile platform Celtra engagement rates for rich media mobile ads is just over 12%, and while some categories are outperforming others, it... >>
BizReport | Mobile Marketing September 18, 2012
Video, relevancy important for mobile consumers
When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of... >>
BizReport | Mobile Marketing May 29, 2012
Pols turn to mobile to engage consumers
As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according... >>
BizReport | Research March 16, 2012
For mobile ads, bigger is better
The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>
BizReport | Mobile Marketing March 15, 2012
Expert: What rapid mobile expansion means for brands
Mobile is by no means new to the consumer base, but the things we can now do with mobile - surf the web, buy products, engage with social networks - helped push a huge amount of new devices into consumers'... >>
BizReport | Mobile Marketing January 13, 2012
3 Questions with Medialets' Eric Litman
This week Medialets released one of the first Private Marketplaces for mobile marketers, a transparent mobile platform allowing marketers to plan, buy, execute and measure campaigns in the mobile space. Marketers want the same control over mobile campaigns that they... >>
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