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BizReport | Mobile Marketing September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. ... >>

BizReport | Mobile Marketing March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report... >>

BizReport | Mobile Marketing January 20, 2014

2014: Tipping point for mobile

New data out from BIA/Kelsey indicates this year may be the tipping point for mobile advertising. Thanks to location targeting options like geo-fencing, their experts believe 2014 will be the year when mobile advertising comes into its own.... >>

BizReport | Mobile Marketing September 19, 2012

Survey: 72% SMBs to increase mobile spending in next year

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge... >>

BizReport | Mobile Marketing October 07, 2011

Mobile payments to hit $170 billion by 2015

Mobile brands and mobile consumers are rapidly approaching a new crossroads - that of the mobile payment intersection. To date most mobile consumers have researched but not necessarily made purchases from mobile devices; that, according to a new Juniper Research... >>

BizReport | Mobile Marketing August 03, 2011

Low ROI holding back increased mobile ad spending

A survey conducted by the Relevancy Group and commissioned by online and mobile signup ad platform Pontiflex found that if it weren't for the low return on their investment marketers would increase their mobile ad spending. ... >>

BizReport | Ecommerce archives June 09, 2011

Mobile advertising, commerce becoming heavy hitters

Newbie to marketing or not, the mobile space is growing fast with relatively few growing pains. At least in adoption. New research out from comScore shows that mobile display advertiser numbers doubled between 2010 and 2011 and a forecast from... >>