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BizReport | Mobile Marketing November 11, 2013

Expert: Why mobile brands need RTB options

While Real Time Bidding (RTB) for advertisers is still in the early stages, it is evolving rapidly. According to one expert, RTB's advantages are key to improving not only online but mobile campaign performance. ... >>

BizReport | Mobile Marketing August 08, 2013

Nexage: How mobile RTB is pushing audiences, spending

According to some experts, programmatic - or real time bidding (RTB) - advertising spends will account for at least half the mobile ad spend with in the next few years. This increase in RTB spending is pushed by the data... >>

BizReport | Mobile Marketing January 17, 2013

Nexage numbers may indicate strength of mobile RTB

New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting revenue growth of 171% through 2012. In addition, the company reports volume growth of 72% and demand... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | Mobile Marketing October 28, 2011

MoPub releases RTB option for mobile

With more than three-quarters of the American consumer base having a mobile phone and many of those consumers quickly adopting smartphones, advertisers and publishers are looking for more options to advertise within the space. A new offering from MoPub Marketplace... >>

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