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BizReport | Mobile Marketing March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Mobile Marketing March 01, 2010

Opera: Google dominates in mobile web search market

People's preference for Google appears to be translating from the traditional search domain to the mobile space, according to a new report from Opera Software.... >>

BizReport | Mobile Marketing February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Mobile Marketing January 22, 2010

76% British mobile phone users don't use mobile Internet

With all the hype surrounding Internet-enabled smartphones you could be led to believe that everyone is walking around while surfing the web. If you were observing folk walking around the U.K. you'd be wrong, very wrong.... >>

BizReport | Mobile Marketing January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world... >>

BizReport | Mobile Marketing November 24, 2009

8 out of 10 mobile Internet users frustrated by search

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn't necessarily the case according to new research from Xiam Technologies.... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

BizReport | Mobile Marketing November 02, 2009

Consumers unhappy with lack of mobile marketing messages

Yes, the headline is correct. I know it's not something you hear everyday in the world of marketing but, nonetheless, findings of a recent survey show that a large number of consumers aren't happy with mobile marketers because... wait for... >>

BizReport | Mobile Marketing October 20, 2009

Mobile Internet experiences falling short of expectations

People expect their Internet experiences on mobile to be every bit as satisfying as those on their PC, but that's not what they're getting according to an Equation Research study, commissioned by Internet application experience management company, Gomez.... >>

BizReport | Mobile Marketing October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just... >>

BizReport | Research July 28, 2009

Pew: Over half of Americans are mobile

According to the latest research from the Pew Research Center's Internet & American Life Project 56% of Americans have now accessed the Internet wirelessly. Laptops, mobile devices, gaming consoles and MP3 players are pushing even more consumers into the online... >>

BizReport | Mobile Marketing July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices... >>

BizReport | Search Marketing May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches.... >>

BizReport | Mobile Marketing April 27, 2009

Research: Mobile 30% slower than Web

Online metrics firm Gomez and mobile web domain registrar domMobi have release a new study indicating that mobile web browsing is 30% slower than typical online browsing, a finding that should have mobile marketers changing their tune a bit about... >>

BizReport | Mobile Marketing April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location... >>

BizReport | Research April 09, 2009

Report: 66% of adults ambivalent about mobile internet

Traffic to mobile websites and social networks may be skyrocketing, but a new report from the Pew Internet and American Life Project indicates that this may be the result of the mobile web being so new, and not so sought... >>

BizReport | Mobile Marketing March 17, 2009

Mobile Internet becoming mainstream

According to a recent comScore report mobile internet usage is quickly becoming mainstream. The report finds that mobile consumers are logging on daily to catch up on news and stay in touch with friends and family; the number of daily... >>

BizReport | Mobile Marketing February 26, 2009

comScore: 'Light' users of PC Internet access mobile web more than 'heavy' users

Had someone asked me whether I thought 'heavy' or 'light' PC Internet users would be the most likely to access online content via the mobile web, I'd have gone with heavy, assuming that while not at their PCs they would... >>

BizReport | Mobile Marketing February 20, 2009

Tellabs: Mobile connectivity seen as necessary

Here's the best reason yet to get into mobile marketing: according to a recent study by Tellabs mobile data services, specifically Internet connectivity, are seen as necessities by consumers. Researchers found that what used to be considered a luxury is... >>

BizReport | Mobile Marketing February 17, 2009

Tellabs: Mobile net to grow despite economic gloom

Over the next couple of years, consumers intend to dramatically increase their use of mobile data services as they become a necessity rather than a luxury, according to a survey by The Nielsen Company for Tellabs Inc..... >>

BizReport | Social Marketing February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. ... >>

BizReport | Mobile Marketing January 05, 2009

AdMob: iPhone WiFi ad requests up 52%

According to the latest reports from AdMob, iPhone WiFi ad requests (worldwide) saw a 52% increase from October 2008 to November 2008. This gives iPhone just over 6% share of global ad requests and a nearly 10% share of US... >>

BizReport | Mobile Marketing December 04, 2008

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. ... >>

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