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BizReport | Advertising May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups.... >>

BizReport | Advertising September 07, 2015

Study: Men more emo while watching video ads

Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry... >>

BizReport | Loyalty Marketing June 30, 2015

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Ecommerce September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too.... >>

BizReport | Mobile Marketing December 18, 2012

How Millennials are engaging - or not - online

Millennials are more comfortable online than many other demographics. This isn't a surprise. They've grown up with computers, video games and social networks, so it should come as no surprise that they're more comfortable in the space than older consumers.... >>

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