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BizReport | Advertising February 13, 2007
Pepsi directs drinkers to microsites via on-product promotions
An under-the-cap promotion, linking products with microsites, is Pepsi’s next online venture.... >>
BizReport | Research October 30, 2006
Branded Sites Beat Portals
Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals.... >>
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