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BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

BizReport | Mobile Marketing September 10, 2012

Twitter mobile revenues exceed Facebook's - but not for long

A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>

BizReport | Advertising archives September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Social Marketing March 27, 2012

Twitter advertising now available to SMBs

Small businesses can now easily build a larger base of engaged followers by promoting their accounts on Twitter thanks to a new solution provided by a partnership with American Express. ... >>

BizReport | Social Marketing September 14, 2011

Twitter enables ad serving to non-Followers

Twitter is expanding the reach of its Promoted Tweets by allowing brands to put ads in front of people who aren't even Following them.... >>

BizReport | Social Marketing April 26, 2011

New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>

BizReport | Blogs & Content archives February 16, 2011

Mainstream media drive Twitter trending topics

It's not Twitter users with the most followers or even those who tweet the most that determine trending topics on Twitter. Instead, mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive... >>

BizReport | Blogs & Content archives September 30, 2010

Sysomos reveals brief lifespan of a tweet

What do fruit flies and tweets have in common? Their average lifespan, according to new data from social media analytics and monitoring firm Sysomos.... >>

BizReport | Mobile Marketing September 13, 2010

More Tweets via mobile

The number of Twitter users tweeting via mobile has risen substantially in the last few months with almost half of active users making mobile a regular part of their microblogging experience.... >>

BizReport | Blogs & Content archives August 13, 2010

Twitter launches Tweet Button

First, Facebook's Like button spread like wildfire across the Internet - now the Tweet Button is set to alight on websites. ... >>

BizReport | Search Marketing August 11, 2010

Only 16% of brand Tweets are conversational

Instead of conversing with their Followers brands on Twitter continue to only "push" news and promotions. Worse still, some are automating this task. But isn't that what most consumers want?... >>

BizReport | Internet July 27, 2010

Message is clear - users won't pay for Twitter

A recent study from The USC Annenberg School for Communication and Journalism found there is little doubt how consumers feel about paying to use Twitter.... >>

BizReport | Research archives July 14, 2010

Survey: U.S. Twitter users highly active online

Newly released consumer insights data shows U.S. adults that use Twitter are more active online that the average Internet user and are more politically and socially active, too. ... >>

BizReport | Social Marketing June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone.... >>

BizReport | Social Marketing March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. ... >>

BizReport | Trends & Ideas archives February 23, 2010

Tweet rate exceeds 50 million per day

The micro-blogging behemoth continues to grow, according to new data revealed today by their analytics team, with the number of daily tweets whizzing past another milestone.... >>

BizReport | Blogs & Content archives November 23, 2009

Twitter to intro paid-for corporate accounts

Twitter is to offer corporate accounts to commercial users, tempting them with analytical tools and feedback options, announced the micro-blogging platform's co-founder, Biz Stone.... >>

BizReport | Social Marketing October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report.... >>

BizReport | Social Marketing August 31, 2009

Survey: Teens see little value in Twitter

A recent rash of articles claims that teens don't use Twitter and that the platform isn't cool. To try to get to the bottom of the debate, one expert decided to ask those who know best... the teens.... >>

BizReport | Social Marketing August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares,... >>

BizReport | Research archives June 02, 2009

Twitter not attracting Gen Y'ers like socnets

A poll of Generation Y'ers has found that while social networking is definitely a hit with the generation, Twitter hasn't yet caught on. ... >>