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BizReport | Advertising February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as... >>

BizReport | Mobile Marketing June 14, 2017

New tool enables publishers to quantify detailed cross-device engagement

A current challenge for publishers is the measurement of people's cross-device behavior from a single source. However, a new product from Verto Analytics solves this problem giving publishers an accurate picture of their unduplicated audience across devices. ... >>

BizReport | Social Marketing April 07, 2017

Report reveals widening gap in marketers' social media measurement skills

A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. ... >>

BizReport | Social Marketing December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. ... >>

BizReport | Research September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way.... >>

BizReport | Search Marketing June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated.... >>

BizReport | Social Marketing June 21, 2016

People quicker to share, than read, news discovered on Twitter

New data from the French National Institute (Inria) and Columbia University suggests that the industry standard for popularity on social media needs to be rethought. ... >>

BizReport | Advertising February 26, 2016

Nielsen to track Snapchat ad campaigns

Marketers using the social platform Snapchat for advertising campaigns will now be able to track their investment via Nielsen. ... >>

BizReport | Advertising May 12, 2015

Google: Are your video ads making an impression?

Player size and ad position both crucial to video ad viewability, according to a new report released by Google. ... >>

BizReport | Advertising April 07, 2015

Ad viewability: 70% a reliable threshold

The IAB's viewability recommendation of using a threshold of 70% of impressions across a campaign as a reliable benchmark for ad performance turns out to be right on the mark, according to new research conducted by Sizmek Research.... >>

BizReport | Mobile Marketing September 17, 2014

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>

BizReport | Blogs & Content June 18, 2014

Study reveals completion rates for online video

Research by video monetization firm Coull reveals that videos featuring cars and animals beat music in terms of completion rates. ... >>

BizReport | Advertising April 02, 2014

Media Rating Council drops advisory as ad viewability rises

As PointRoll's latest Benchmarks Report reveals that ad viewability has risen, the Media Rating Council lifts its advisory warning against advertisers using viewability measurements as trading currency.... >>

BizReport | Trends & Ideas February 22, 2013

Nielsen to update TV ratings to better reflect consumer habits

The definition of television viewing is going to change later this year. TV ratings firm Nielsen plans to update the systems it has in place in the U.S. households to better reflect today's television viewing habits. ... >>

BizReport | Advertising January 23, 2013

Advertising: 2013 to be the year of the viewable impression

Ad technology firm OnScroll believes 2013 is the year of the viewable impression after 2012 was the year that industry experts recognized and pushed to address the problem of paying for ads that are never viewed.... >>

BizReport | Social Marketing September 03, 2012

Updated integrity system detects and deletes fake Facebook Likes

Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>

BizReport | Advertising March 21, 2012

Pardot: One in five B2B marketers don't measure campaign effectiveness

In today's economy marketers need to know what works and what doesn't if they're to make the most of tight budgets. However, a recent survey by business-to-business marketing automation specialists Pardot found that one in five businesses are not tracking... >>

BizReport | Social Marketing March 09, 2012

Facebook reveals the figures behind its phony accounts

Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission.... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Advertising September 13, 2010

Facebook adds 'social context' ad metrics

Facebook advertisers are being given more insight into the effectiveness of their campaigns. The social network has introduced new metrics focusing on the "social context" of ads - that little snippet of text that shows which friends have "Liked" the... >>

BizReport | Social Marketing February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.... >>

BizReport | Mobile Marketing January 22, 2010

Mobile marketers not employing mobile-specific analytical tools

Mobile marketers risk wasting time and money on ineffective campaigns due to a lack of campaign analytics and performance monitoring, according to a report published this week by mobile analytics and payment specialists, Bango.... >>

BizReport | Advertising September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>

BizReport | Search Marketing June 09, 2009

Google Local woos offline local businesses with analytics

Google is encouraging offline small businesses to claim their listing profiles on Google Local by giving them access to a free Google Analytics-esque dashboard.... >>

BizReport | Social Marketing May 06, 2009

IAB releases standard definitions for social media metrics

In an attempt to bring consistency to the measurement of social media campaigns, the Interactive Advertising Bureau has released a document detailing social media metrics and definitions. ... >>

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