Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. ... >>

BizReport | Advertising October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. ... >>

BizReport | Advertising July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. ... >>

BizReport | Advertising April 03, 2007

Compete.com launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”.... >>

BizReport | Research March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. ... >>

BizReport | Email Marketing March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email.... >>

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