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BizReport | Advertising November 14, 2017

Marketers: Messaging apps key to customer engagement

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways... >>

BizReport | Trends & Ideas November 02, 2016

Facebook Messenger most-installed messaging app, WhatsApp most-used

As messaging apps become increasingly popular, new research from MetrixLab reveals their impact on users' behavior and attitudes towards advertising. ... >>

BizReport | Social Marketing January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while... >>

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