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BizReport | Mobile Marketing July 04, 2016

Mobile users embrace SMS, chat bots to 'talk' with businesses

The majority of consumers now use their smartphones to talk with businesses, according to new research findings released by global trade body Mobile Ecosystem Forum (MEF), albeit via chat apps and SMS. ... >>

BizReport | Trends & Ideas archives April 20, 2016

Number of Messenger and WhatsApp messages overshadows SMS

Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. ... >>

BizReport | Advertising archives April 24, 2015

Brands: How Chat-As-A-Service can work for you

'As A Service' options have been around for brands for decades, but the sector could become disrupted with chat soon. According to one expert chat-as-a-service has the potential to disrupt how brands communicate with customers. ... >>

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