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BizReport | Blogs & Content May 07, 2009

Study: Women use blogs, not socnets, to source information/opinion

Women are using social media more than ever before to compare prices, post product recommendations and keep in touch with others, but there appears to be a dividing line when it comes to which media they use for each activity.... >>

BizReport | Social Marketing January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. ... >>

BizReport | Social Marketing November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga.... >>

BizReport | Social Marketing December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. ... >>

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