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BizReport | Mobile Marketing December 02, 2013

Report: Men most likely users of NFC

Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options... >>

BizReport | Advertising February 03, 2011

Dads feel ignored by advertisers

Advertisers aren't keeping up with the times. Despite playing a larger role in family decision-making over past years, Dads continue to be ignored in favor of the traditional family purse holder, finds new research.... >>

BizReport | Internet May 11, 2009

Web usability study reveals need for speed

Men like it fast and easy while women prefer easy and accessible. What am I talking about? Web usability. New research from Southern Illinois University has found that there are specific gender differences when it comes to surfing preferences.... >>

BizReport | Ecommerce September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback.... >>

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