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BizReport | Advertising archives March 01, 2012

Expert: Optimization is about more than metric reporting

In the online advertising world marketers are becoming more obsessed with campaign personalization and optimization. But, according to one expert, optimizing campaigns based on an identified metric is only half the battle; brands also need to take into account which... >>

BizReport | Email Marketing November 29, 2011

3 Email tips to push holiday campaign ROI

With the buzz about mobile and video advertising, it is important for marketers to remember that ad options like email are still quite viable. Although consumers are converting to mobile device use in record numbers, those mobile devices all offer... >>

BizReport | Ecommerce archives September 14, 2011

New partnerships up the ante for retail brands online

Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. ... >>

BizReport | Mobile Marketing July 14, 2011

Moolah Media, mediaFORGE launch mobile toolsets

Add a few new tools to your mobile campaign prep. This week mobile affiliate network Moolah Media is launching their Mobile 3.0 Suite, with tools for apps and the mobile web for app developers and publishers. Meanwhile, mediaFORGE is now... >>

BizReport | Advertising archives February 17, 2010

mediaForge launches post-engagement metrics platform

A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the... >>