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BizReport | Internet May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. ... >>

BizReport | Internet August 22, 2014

Report illustrates traditional vs. digital media consumption

As digital continues to infiltrate consumers' daily lives, wherever in the globe they may be, traditional media is being given the heave-ho as computers and mobiles increasingly account for our news and TV consumption and socializing. ... >>

BizReport | Advertising archives March 04, 2013

6 in 10 consumers comfortable with mobile advertising

Brands and marketers looking to engage with consumers throughout the day are embracing mobile. Devices are usually 'always-on', increasing the chance of messages being seen. According to new research from InMobi, consumers are now as comfortable with mobile ads as... >>

BizReport | Internet April 11, 2012

Young consumers switch between media platforms every two minutes

New research reveals that young consumers, or "Digital Natives", switch between media platforms as much as 27 times each non-working hour, or about once every two minutes, providing marketers with a new challenge. ... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Internet May 30, 2011

Social media is a form of entertainment, say users

More people are using the Internet as a source of entertainment instead of watching television or movies, according to new research, with social media considered a form of entertainment by many.... >>

BizReport | Ecommerce archives August 25, 2010

Report: SMBs utilizing more media

Not only are small businesses moving online, but they are consuming and relying on more media in the online space to engage consumers. A new report from BIA/Kelsey finds that, on average, small- to medium-sized businesses are using 6.5 different... >>

BizReport | Research archives July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year... >>

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