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BizReport | Research October 08, 2007

Advertisers need better ROI measurement from agencies

The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch.... >>

BizReport | Advertising July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them.... >>

BizReport | Social Marketing May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services.... >>

BizReport | Research March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel?... >>

BizReport | Email Marketing February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI).... >>

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