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BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

BizReport | Advertising February 07, 2020

Top 3 Elements of a Persuasion Strategy

Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. ... >>

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