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BizReport | Advertising July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better... >>

BizReport | Ecommerce January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet... >>

BizReport | Search Marketing April 10, 2017

Voice technology simplifies consumers' lives, boosts emotional connection to brands

It takes less brain-power to use, can be fun, simplifies consumers' lives, drives greater emotional connections with brands, and 88% of Brits are using it. New research provides insight into the rising popularity and usage of voice technology. ... >>

BizReport | Trends & Ideas April 04, 2017

Technological changes spell change for marketing teams

As marketing and technology collide, a new report from Technology for Marketing, the Institute of Direct and Digital Marketing, and Pure360 reveals how marketing team structure is changing in response. ... >>

BizReport | Research March 02, 2017

Marketers concerned c-suite execs do not recognize value of martech

Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

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