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BizReport | Trends & Ideas archives February 17, 2017

Brexit, Trump leave marketers skittish about targeting

Brexit and the U.S. presidential election have made many marketers pause for thought. Do they really know their audiences? ... >>

BizReport | Social Marketing February 14, 2017

Consumers connect watching video on social media with purchasing behavior

Three-quarters of consumers acknowledge there is a connection between watching a video on social media and their purchasing decision-making process, according to new research from online video solutions firm, Brightcove. ... >>

BizReport | Social Marketing February 02, 2017

Dark Social key playing field for targeting affluent rugby fans

The biggest annual rugby tournament is about to kick off and new research reveals that marketers who ignore Dark Social channels miss out in targeting highly affluent rugby fans. ... >>

BizReport | Advertising archives January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry.... >>

BizReport | Trends & Ideas archives January 23, 2017

Marketers believe AI will revolutionize industry, but lack understanding

Most marketing leaders believe artificial intelligence will revolutionize marketing within the next few years yet, according to a recent survey by Demandbase, in conjunction with Wakefield Research, few understand it and even less are using it. ... >>

BizReport | Research archives January 19, 2017

Supermarkets, technology brands' marketing campaigns most effective

Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. ... >>

BizReport | Research archives January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Mobile Marketing December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. ... >>

BizReport | Ecommerce archives December 14, 2016

Most marketers continue to record sales on last-click basis

The majority of online retailers attribute sales based on the last-click yet better technology, more time and more resources would yield better results, according to new research from digital marketing agency R.O.EYE. ... >>

BizReport | Email Marketing December 01, 2016

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. ... >>

BizReport | Advertising archives November 28, 2016

Marketers increasingly reflect diversity in campaign image selection

Images depicting racial and sexual diversity are increasingly being chosen by marketers for their campaigns, according to new research from stock photography provider Shutterstock. ... >>

BizReport | Ecommerce archives November 24, 2016

60% of UK SMEs fail to track inbound telephone calls

Retailers expect inbound telephone calls to increase significantly during the Christmas period, yet many are not tracking those calls, according to recent research from Mediahawk. ... >>

BizReport | Email Marketing November 17, 2016

DMA: 19 million abandoned email accounts in UK

Nearly half of consumers in the UK have email accounts that are active but no longer used, according to the DMA's recently released Consumer Email Tracker research.... >>

BizReport | Social Marketing November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta.... >>

BizReport | Mobile Marketing October 28, 2016

Meet the mobile experts - the Mobile Prodigies

New research from Verve redefines Millennials and Generation Z into one expert mobile demographic and reveals just how much value they put on their mobile devices. ... >>

BizReport | Research archives October 19, 2016

Pace of digital transformation causing marketers stress

Marketers in the UK are finding it harder to cope with the pace of digital transformation than their European counterparts, according to a new study from Adobe. ... >>

BizReport | Research archives October 10, 2016

Traditional demographics giving brands only half the picture

Brands are only seeing half the story when using traditional demographics, according to new research from Network Research, and should instead delve into research on behavior and attitudes.... >>

BizReport | Email Marketing October 05, 2016

Quarter of Europeans disengage with email not optimized for mobile

Research in Europe by Adobe (UK) reveals the extent of email use and reveals that Europeans are spending more time than ever checking their inbox, but opening very few emails.... >>

BizReport | Advertising archives September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. ... >>

BizReport | Research archives September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way.... >>

BizReport | Social Marketing September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. ... >>

BizReport | Mobile Marketing August 31, 2016

Gen Z keen to engage with mobile video

Marketers looking to engage Generation Z would do well to take a good look at their mobile video strategy, according to new research from native advertising software company, Sharethrough.... >>

BizReport | Trends & Ideas archives August 25, 2016

eSports' social following growing faster than traditional sports

The 2016 Gaming Report from Adobe Digital Insights reveals the huge rise in social media mentions of augmented and virtual reality in the last 18 months by gamers, yet shows that marketers are being slow to pick up on the... >>

BizReport | Ecommerce archives August 24, 2016

Omnichannel retail strategy key to SME success

Small and medium-sized retailers in the UK are missing out on sales due to the lack of an omnichannel strategy, according to business management software development firm Anagram Systems. ... >>

BizReport | Ecommerce archives August 18, 2016

UK's largest retailers struggle to offer consistent pricing across channels

Joining the dots between online and in-store shopping experiences continues to prove problematic for the majority of the UK's largest omnichannel retailers, according to new research from RetailMeNot.... >>

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