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BizReport | Advertising archives May 19, 2009

DoubleVerify launches real-time ad insertion tracking system

Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>

BizReport | Research archives March 20, 2009

Report: U.S. SMBs to change spending habits

A new study shows that SMBs across the U.S. are spending an increasingly significant wedge of their marketing budget online, a trend which is set to continue.... >>

BizReport | Ecommerce archives January 23, 2009

Nearly half of small businesses have no website

It's 2009, yet many small businesses haven't made their presence felt on the Internet, and even those that have aren't putting enough time and effort into making online marketing work for them. Such are the results of a Webvisible/Nielsen Online... >>

BizReport | Viral Marketing October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company.... >>

BizReport | Advertising archives October 06, 2008

Half of British marketing budgets to go online

A new survey has found that many chief marketing officers in the U.K. intend to spend more than half of their total marketing budgets on Internet marketing next year.... >>

BizReport | Ecommerce archives September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year.... >>

BizReport | Email Marketing August 25, 2008

E-consultancy: UK email marketing spend to rise

The credit crunch and marketing budget restrictions can’t crush the popularity of email marketing among British marketers, in fact it positively fuels it. A new report forecasts that spending on email marketing in the UK is set to rise over... >>

BizReport | Research archives July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey.... >>

BizReport | Research archives January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. ... >>

BizReport | Social Marketing November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low.... >>

BizReport | Research archives October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report.... >>

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