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BizReport | Email Marketing December 04, 2013

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according... >>

BizReport | Loyalty Marketing September 09, 2013

Predictive dialer pause puts off otherwise responsive consumers

Brand new research reveals the majority of consumers are happy for companies to contact them by telephone and many will answer calls from unfamiliar numbers, but the same research reveals the extent to which the dreaded predictive dialer pause causes... >>

BizReport | Advertising archives July 08, 2013

App developers frustrated with advertising, marketing options

Three quarters of app developers would rather do their own marketing than hand the job over to media planning agencies, according to new research, citing a lack of clarity and trust as major frustrations... >>

BizReport | Internet March 18, 2013

Gartner survey reveals corporate websites rank most important for marketing success

A survey of U.S. marketers by Gartner reveals that, despite the buzz surrounding social media and mobile, it is corporate websites that are ranked as most important for marketing success. ... >>

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