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BizReport | Social Marketing April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create... >>

BizReport | Social Marketing January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps... >>

BizReport | Ecommerce June 05, 2015

Only one-third of online customers make second purchase within the year

Despite the efforts of marketers to retain customers and garner repeat purchases, a recent study by ecommerce analytics platform RJMetrics reveals that just one third of customers go on to purchase again within a year of their first purchase. ... >>

BizReport | Social Marketing July 19, 2013

22% of top Australian firms have zero social media usage

Small businesses in Australia are embracing social media as part of their overall marketing strategy but new figures released this week reveal that many of Australia's biggest businesses have yet to see the light.... >>

BizReport | Mobile Marketing July 19, 2013

Research reveals increasing interest in opt-in retail SMS

The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal.... >>

BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | Advertising December 12, 2012

Almost a quarter of top brands use online video advertising

By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy. ... >>

BizReport | Advertising October 09, 2012

QR code response rates in print magazines higher than direct mail

New research reveals that mobile action codes in print magazines deliver a better response rate than traditional forms of direct mail. ... >>

BizReport | Mobile Marketing July 17, 2012

IAB reveals ad receptiveness by tablet, smartphone users

Research shows that users of tablets and smartphones are tolerate of mobile advertising. New research by the Interactive Advertising Bureau digs deeper to reveal how receptiveness to advertising varies by device. ... >>

BizReport | Email Marketing March 06, 2012

VerticalResponse: Email, social combo ups open rates

Looking for a bigger return on those email or social marketing investments? Include both email and social initiatives in the campaign finds new research from VerticalResponse. In a new study, the company reports open rates increase when brands use a... >>

BizReport | Social Marketing June 21, 2011

E-Trade CMO doesn't agonize over social media ROI

Many marketers agonize over how to measure the success of social media campaigns, worried they can't justify budgets to their CEOs. But one CMO doesn't waste time worrying about such things. ... >>

BizReport | Research June 15, 2011

CEOs think marketers too "fluffy" and not business-minded

Marketers may feel their cutting-edge creative campaigns and strategies are working, but CEOs are skeptical of their business credibility and ability to focus on the bottom line. ... >>

BizReport | Social Marketing June 14, 2011

Regus: Over half of businesses worldwide use social

New research from workplace provider Regus reveals that while over half of businesses globally now use social networks to engage, connect, and inform existing customers it's a balancing act with traditional media that leads to success. ... >>

BizReport | Ecommerce July 23, 2010

How long until your Christmas campaigns kick in?

Hands up all those who have started marketing for the upcoming festive season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. ... >>

BizReport | Social Marketing July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.... >>

BizReport | Social Marketing June 24, 2010

Avoid disaster - formulate a social media strategy

While it's encouraging to see many businesses embrace social media, a new study from Digital Brand Expressions has found that many are left exposed by the lack of a corporate social media strategy.... >>

BizReport | Social Marketing June 10, 2010

Social media for SMBs explained in Citibank webcast

In response to a survey it conducted earlier this year in which it was revealed that many small businesses aren't employing social media strategies, Citibank held a live-streamed event to educate small business owners of the power of social media.... >>

BizReport | Research March 10, 2010

Mind the generation gap

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S. ... >>

BizReport | Internet March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.... >>

BizReport | Advertising October 09, 2009

Is targeting consumers by ethnicity racist?

Do you consider a potential customer's ethnicity when developing your marketing campaigns and promotional material? If not, new survey findings from Practical eCommerce may compel you to reconsider.... >>

BizReport | Social Marketing August 27, 2009

Forrester Research: Facebook getting more grays

A new report from Forrester Research demonstrates that social networking is becoming as much as part of adult lives as it is teens and twenty-somethings. ... >>

BizReport | Blogs & Content April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing... >>

BizReport | Advertising October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. ... >>

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