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BizReport | Research March 10, 2010

Mind the generation gap

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S. ... >>

BizReport | Internet March 08, 2010

Hispanic-specific marketing found lacking

Hispanic spending power in the U.S. will have a major impact on products and services in the next five years, and most marketers acknowledge that, yet only half are marketing specifically to this demographic, found a recent report from Orci.... >>

BizReport | Advertising October 09, 2009

Is targeting consumers by ethnicity racist?

Do you consider a potential customer's ethnicity when developing your marketing campaigns and promotional material? If not, new survey findings from Practical eCommerce may compel you to reconsider.... >>

BizReport | Social Marketing August 27, 2009

Forrester Research: Facebook getting more grays

A new report from Forrester Research demonstrates that social networking is becoming as much as part of adult lives as it is teens and twenty-somethings. ... >>

BizReport | Blogs & Content April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing... >>

BizReport | Advertising October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. ... >>

BizReport | Search Marketing October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. ... >>

BizReport | Email Marketing October 04, 2007

Improve email marketing by centralizing control

New research shows that, while the use of email marketing is increasing, many businesses lack the control and analysis required to make the most of their marketing strategies.... >>

BizReport | Advertising September 10, 2007

Marketing execs lack online video strategy knowledge

Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge.... >>

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