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BizReport | Social Marketing October 09, 2013

44% of multi-billion dollar firms yet to measure social media success

More big companies are employing staff dedicated to managing social media activities, according to a new report from IT firm Tata Consultancy Services, but few are measuring success.... >>

BizReport | Mobile Marketing August 27, 2013

Health firm on-pack QR code campaign yields surprising results

When supplement manufacturer Doctor's Best began putting QR codes on the front of product labels to appeal to consumers, little did they know their target audience would show the least interest. ... >>

BizReport | Internet February 19, 2013

46% of marketers 'occasionally' gain insight from company analytics data

MarketingSherpa's first ever Marketing Analytics Benchmark Report has just been released. Packed with insights from marketers in over 1,100 companies, the report outlines what marketers are doing right in their use of marketing analytics and where there's room for improvement.... >>

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