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BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | November 02, 2012

Over half of consumers happy with volume of email marketing

Email marketers appear to be getting their email volumes just right, according to new research from consumer email marketing management firm Blue Kangeroo, although many find trawling through their inbox a chore.... >>

BizReport | Email Marketing July 16, 2012

Spam complaints rise 43% in UK

In the year to March, 2012, the Information Commissioner's Office in the UK received over 7,000 complaints spam and other unsolicited electronic marketing - a big rise on the previous year.... >>

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