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BizReport | Ecommerce archives July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. ... >>

BizReport | December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.... >>

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