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BizReport | Email Marketing February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study... >>

BizReport | Advertising January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics.... >>

BizReport | Advertising February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>

BizReport | Advertising September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster.... >>

BizReport | Trends & Ideas September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. ... >>

BizReport | Internet July 20, 2000

Exclusive Interview with Bob Heyman, Founder and CEO, E-Marketing Partners

Before Bob Heyman became an Internet marketing guru, he was a music industry lawyer whose "formerly famous" clients included Jefferson Starship and Doors member Rob Manzarek. "Over those years, I got somewhat of a reputation as a music lawyer who... >>

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