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BizReport | Advertising October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>

BizReport | Advertising November 03, 2016

Top 4 reasons to consolidate marketing tech data

Salesforce is one of the top platforms for businesses to gain and measure marketing tech data. However, many are still not consolidating that data, and this can make it difficult to truly understand how campaigns are faring. One expert offers... >>

BizReport | Advertising March 10, 2014

How data will impact businesses in 2014

Data collection and analysis has matured over the past two years. Businesses are now using data to enhance not only traditional ad spending but native and programmatic spending as well. Even more, brands are using cloud-based data collection and analysis... >>

BizReport | Advertising February 21, 2014

Beckon release aggregates data into singular view

This week a potentially game-changing platform is releasing to the public. The Beckon SaaS platform aggregates data sources into a singular view, giving brands a clear view of what is - and isn't - working with their campaigns. ... >>

BizReport | Advertising December 11, 2013

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year... >>

BizReport | Trends & Ideas May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash.... >>

BizReport | Internet February 19, 2013

46% of marketers 'occasionally' gain insight from company analytics data

MarketingSherpa's first ever Marketing Analytics Benchmark Report has just been released. Packed with insights from marketers in over 1,100 companies, the report outlines what marketers are doing right in their use of marketing analytics and where there's room for improvement.... >>

BizReport | Mobile Marketing May 18, 2011

Google, Digitas unite to deliver mobile marketing insights

Business branding specialists Digitas have teamed up with Google to provide mobile marketing insights and trend analysis to marketers in a bid to drive adoption of the platform. ... >>

BizReport | Advertising October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. ... >>

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