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BizReport | Ecommerce archives April 20, 2017

Half of consumers prefer post-purchase comms via mobile

Product registration has always been an efficient and popular way for brands to identify and onboard customers post-purchase but, to keep up with the times and the connected consumer, brands should consider mobile as the channel for post-purchase communication.... >>

BizReport | Research archives February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>

BizReport | Email Marketing April 19, 2016

85% of consumers sign up for marketing emails hoping for a reward

Recent research from Adestra reiterates what most marketers have already learned - consumers sign up for marketing emails hoping for some sort of reward. ... >>

BizReport | Blogs & Content archives August 16, 2010

Real-world friends most trusted online source

Even in the digital age, when a wealth of information can be researched and found across a multitude of online channels, it's the words of real-world friends and family that remain the most trusted, according to a new report from... >>

BizReport | Ecommerce archives June 21, 2010

NCR Corporation: Brits want converged retailing

New findings from the NCR Corporation, via a survey carried out in the U.K. by Buzzback Market Research, show British shoppers want to shop anytime, anyplace and anywhere - and they want social in the mix.... >>

BizReport | Email Marketing October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. ... >>

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