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BizReport | Advertising July 29, 2014

Top 3 tips for better channel optimization

No single marketing channel is right for every brand on the planet, although with the right strategy in place, every brand could potentially use all of the available channels with success. Getting the strategy and planning in place to make... >>

BizReport | Advertising February 14, 2013

Nielsen research reveals importance of mixed media approach to drive brand awareness

A review by Nielsen of 21 methods used to reach consumers, across various media and advertising platforms, reveals that a mix of word-of-mouth, traditional advertising, and Internet activity is the best way to drive awareness.... >>

BizReport | Email Marketing October 29, 2009

smartFOCUS: Email most popular marketing channel

Multi-channel marketing software provider, smartFOCUS, has released research findings that show email to be the most popular marketing communication channel among U.S. consumers. ... >>

BizReport | Trends & Ideas September 16, 2009

Social media on marketers' menu for 2010

It looks like social media is on the menu for most marketers next year. A survey of almost 2,000 MediaPost subscribers found that over half plan to have "a presence on social networks" as part of their marketing mix in... >>

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