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BizReport | Trends & Ideas July 14, 2016

Brands, not external factors, to blame for 78% of PR disasters

A new study from media monitoring platform Visibrain suggests that most brands have no-one to blame but themselves for public relations disasters. ... >>

BizReport | Trends & Ideas September 24, 2013

49% of marketers plan to launch Christmas campaigns before Halloween

Most marketers have started planning Christmas campaigns but some are closer to launching that others. According to new research from Experian Marketing Services, almost half of marketers plan to launch campaigns before the trick and treaters have finished their door-knocking.... >>

BizReport | Ecommerce August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased... >>

BizReport | Advertising June 21, 2013

YouTube Partner Program extended to advertisers

Are you using YouTube to enhance marketing efforts? New figures suggest that the social video platform now serves more 18 - 34 year olds in the U.S. than cable TV and top brands are using the channel to good effect.... >>

BizReport | November 29, 2012

U.K. shoppers to spend 15 million hours online on Cyber Monday

Cyber Monday may have come and gone in the U.S., but in the U.K. the busiest online shopping day of the year is yet to happen. Experian Hitwise predicts that Cyber Monday in the U.K. will see millions of visits... >>

BizReport | Email Marketing August 22, 2012

Email continues to be valuable and preferred marketing channel

Email continues to reign supreme as the most popular marketing channel, according to a new benchmark survey from Message Systems, followed by social and SMS.... >>

BizReport | Mobile Marketing August 01, 2012

More than three-quarters of young Americans use smartphones

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures released by Frank N. Magid Associates, as do nearly six out of 10 U.S. consumers. ... >>

BizReport | Email Marketing June 15, 2012

Direct mail response rates 30 times better than email

The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. ... >>

BizReport | Social Marketing May 02, 2012

Companies highly engaged in social report 4X ROI of those that aren't

Companies that have an extensive social media presence report ROIs more than four times that of companies with little or no social media activity, according to a survey of senior executives in the US by management and digital consulting firm... >>

BizReport | Mobile Marketing February 13, 2012

Writing is on the subway walls for PayPal QR code campaign

PayPal has launched a QR campaign down in Singapore's subway system to tempt loved-up commuters to purchase Valentine's gifts while on-the-go.... >>

BizReport | Mobile Marketing June 29, 2011

MMA releases mobile web and apps marketing guide

The Mobile Marketing Association has this week released a comprehensive white paper aimed at brands, agencies and other marketing professionals that will guide them through the creation, measurement and monetization of combined mobile app and mobile website campaigns. ... >>

BizReport | Email Marketing September 20, 2010

Marketers overlook power of transactional emails

Transactional emails are usually functional and to the point. They serve a purpose - to confirm to a customer that a transaction has taken place. That's it. Or is it? Could transactional emails have a bigger role to play in... >>

BizReport | Ecommerce July 26, 2010

Look to Christmas past for clues to 2010 marketing success

By looking back over past holiday seasons, marketers can better understand consumer behavior across a variety of channels. A recent report from Epsilon examines trends that retailers should heed in the countdown to Christmas.... >>

BizReport | Mobile Marketing May 21, 2009

Mobile marketers engage with 2D barcodes

We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>

BizReport | Mobile Marketing July 23, 2008

DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium.... >>

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