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Nine out of ten marketers in the Asia-Pacific region predict a significant rise in mobile marketing budgets, as mobile becomes part of the wider budget rather than a standalone activity. ... >>
Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>
Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings.... >>
Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.... >>
While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. ... >>
Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>
Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas.... >>
Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. ... >>
Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy.... >>
Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month.... >>
More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate.... >>
If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research.... >>
Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey.... >>
Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>
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