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BizReport | Mobile Marketing September 02, 2013

Asia-Pacific marketers set to boost mobile marketing budgets

Nine out of ten marketers in the Asia-Pacific region predict a significant rise in mobile marketing budgets, as mobile becomes part of the wider budget rather than a standalone activity. ... >>

BizReport | Advertising archives June 06, 2013

TV, display ad budgets raided for online video

Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>

BizReport | Ecommerce archives February 15, 2010

Car dealerships to rev up web spend over next few years

Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings.... >>

BizReport | Social Marketing January 26, 2010

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.... >>

BizReport | Email Marketing December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. ... >>

BizReport | Advertising archives November 13, 2009

Borrell: Auto industry online ad spend to rise next year

Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>

BizReport | Advertising archives April 24, 2009

EIAA: European marketers upping online ad budgets in '09

Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas.... >>

BizReport | Internet December 03, 2008

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. ... >>

BizReport | Research archives June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy.... >>

BizReport | Research archives May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month.... >>

BizReport | Advertising archives May 26, 2008

Marketers anticipate print ad spend decrease

More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate.... >>

BizReport | Social Marketing February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research.... >>

BizReport | Research archives June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey.... >>

BizReport | Research archives March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>