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BizReport | Social Marketing August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. ... >>

BizReport | Trends & Ideas archives February 27, 2015

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. ... >>

BizReport | Trends & Ideas archives November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.... >>

BizReport | Social Marketing April 28, 2014

Marketers struggle to measure offline word-of-mouth marketing

New research finds that while marketers believe the difficulties of measuring word-of-mouth offline is a major obstacle to its implementation, nearly two-thirds believe the channel to be more effective than traditional marketing particularly when coupled with social media.... >>

BizReport | Advertising archives May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Trends & Ideas archives April 09, 2013

What's a consumer's time worth?

If consumers could be paid for taking part in mobile surveys or listening to a sales pitch, how much would they expect to receive? That's a question incentives and engagement firm Parago put to adult American consumers. ... >>

BizReport | Social Marketing February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. ... >>

BizReport | Search Marketing May 28, 2012

UK: Digital marketers continue investment in social, search

The 2012 UK Search Engine Marketing survey, conducted by Econsultancy and Guava, has just been released. If you're wondering how and where digital marketing budgets are being invested in the UK, read on. ... >>

BizReport | Mobile Marketing May 24, 2012

StrongMail: Only 45% of businesses have mobile marketing program

New research reveals that, while businesses recognize the benefits and the need for a mobile marketing program, a lack of resources and strategy is holding many back.... >>

BizReport | Advertising archives April 03, 2012

59% of advertisers to increase social media ad spend over next year

Research from Advertising Perceptions reveals that social media advertising is grabbing a larger share of digital budgets with over half of advertisers planning to spend more on the channel this year.... >>

BizReport | Advertising archives March 21, 2012

Pardot: One in five B2B marketers don't measure campaign effectiveness

In today's economy marketers need to know what works and what doesn't if they're to make the most of tight budgets. However, a recent survey by business-to-business marketing automation specialists Pardot found that one in five businesses are not tracking... >>

BizReport | Mobile Marketing February 22, 2012

Flurry: Mobile ad spend lags behind sector growth

Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth. ... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Mobile Marketing February 03, 2012

Apps, QR Codes 2012's top mobile marketing investments

Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report.... >>

BizReport | Social Marketing January 09, 2012

Research: SMB social media use set to explode

The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Email Marketing December 07, 2011

Marketers plan biggest 2012 budget increases for email marketing

The vast majority of marketers plan to increase the size of their marketing budgets in 2012. Almost two-thirds of executives surveyed by StrongMail cite email as the channel they plan to increase budgets for next year.... >>

BizReport | Mobile Marketing October 12, 2011

TravelClick: Hotels to invest more in mobile, social marketing

As increasing numbers of consumers pack the power of a smartphone in their pocket the travel industry has taken notice. Hotels, in particular, are investing more in mobile website and social media initiatives.... >>

BizReport | Mobile Marketing October 04, 2011

DMA: Mobile leads growth in digital DM spending

The DMA's "Power of Direct Marketing Report" was released this week and it shows mobile leading the digital pack when it comes to growth in direct marketing spending.... >>

BizReport | Mobile Marketing August 12, 2011

Borrell: Majority of SMBs to use mobile marketing this year

Over 80% of small and medium-sized businesses plan to spend some of their annual marketing budget on at least one form of mobile advertising during the course of 2011, found new research from Borrell Associates.... >>

BizReport | Social Marketing June 21, 2011

E-Trade CMO doesn't agonize over social media ROI

Many marketers agonize over how to measure the success of social media campaigns, worried they can't justify budgets to their CEOs. But one CMO doesn't waste time worrying about such things. ... >>

BizReport | Social Marketing March 29, 2011

Marketers to increase social media budgets, despite lack of measurability

Social media has assumed a high importance among marketers, despite most being unsure about the likely return on investment from such activity. Such are the findings of new research from Millward Brown and Dynamic Logic. ... >>

BizReport | Research archives September 23, 2010

More marketers spending more on online lead generation

Marketers around the globe are increasing the amount they spend on online lead generation, according to a new report from Econsultancy and Clash-Media, with social media showing the biggest growth. ... >>

BizReport | Social Marketing September 17, 2010

Marketing failure par for the course

Digital marketing, and social media in particular, is still in an experimentation phase and marketers shouldn't be afraid of failure. Industry experts are trying to coax marketers to embrace digital and be prepared to make mistakes. ... >>

BizReport | Trends & Ideas archives September 21, 2009

Live conferences, exhibitions going virtual

Has attendance of your live conferences or exhibitions been a little slack of late? If so, perhaps you'd attract more visitors if you hosted your event online. Recent surveys show a willingness of marketers to host and attend in virtual... >>

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