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BizReport | Social Marketing August 29, 2014

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>

BizReport | Advertising archives September 26, 2013

iStock: Lack of time, support and budget killing creative inspiration

The arrival in my inbox today of results from an iStock survey of creatives bemoaning their lack of in-house time and support to find inspiration, brought back memories of my time in ad agencies. ... >>

BizReport | Advertising archives January 08, 2013

Stingy, interfering clients frustrating digital and design agencies

It's been a decade since I worked in an agency, and back then we were unhappy doing increasingly in-depth pitches for free, loathed clients trying to muscle in on art direction and battled to get clients to accept the required... >>

BizReport | Advertising archives September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>

BizReport | Search Marketing May 19, 2011

Businesses in UK investing more heavily in mobile, local search

A new report from Econsultancy and Guava reveals twice the number of client-side marketers in the UK are now involved in mobile search.... >>

BizReport | Social Marketing April 20, 2011

Facebook invites marketers and agencies to the Studio

Need a little inspiration to kick-start a Facebook marketing campaign? Then Facebook has the destination for you - Facebook Studio.... >>

BizReport | Research archives September 17, 2010

IPA: British ad agencies lack experienced marketers

Britain's trade body for marketing communication agencies has released figures showing how much of the marketing workforce in the U.K. was lost as the recession took hold and the loss of older, more experienced, marketers.... >>

BizReport | Trends & Ideas archives May 28, 2010

Marketing agencies need to sharpen their pitches

A new survey from agency new business/agency search firm RSW/US has found that marketing agencies need to work on their preparation and execution of crucial first meetings or telephone conversations with prospective clients. ... >>

BizReport | Research archives September 16, 2009

Are you evaluating your agency's performance?

How often do you schedule an evaluation of your digital, PR or marketing agency's performance? According to a new survey by the Association of National Advertisers, the majority of marketers regularly conduct formal agency performance evaluations.... >>

BizReport | Social Marketing March 03, 2008

Marketing agencies lack social media know-how

How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs.... >>