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BizReport | Social Marketing August 29, 2014
Twitter helps agency campaigns take off with Flight School
Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. ... >>
BizReport | Advertising archives September 26, 2013
iStock: Lack of time, support and budget killing creative inspiration
The arrival in my inbox today of results from an iStock survey of creatives bemoaning their lack of in-house time and support to find inspiration, brought back memories of my time in ad agencies. ... >>
BizReport | Advertising archives January 08, 2013
Stingy, interfering clients frustrating digital and design agencies
It's been a decade since I worked in an agency, and back then we were unhappy doing increasingly in-depth pitches for free, loathed clients trying to muscle in on art direction and battled to get clients to accept the required... >>
BizReport | Advertising archives September 18, 2012
Microsoft Advertising announces first in global network of agencies
Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions.... >>
BizReport | Search Marketing May 19, 2011
Businesses in UK investing more heavily in mobile, local search
A new report from Econsultancy and Guava reveals twice the number of client-side marketers in the UK are now involved in mobile search.... >>
BizReport | Social Marketing April 20, 2011
Facebook invites marketers and agencies to the Studio
Need a little inspiration to kick-start a Facebook marketing campaign? Then Facebook has the destination for you - Facebook Studio.... >>
BizReport | Research archives September 17, 2010
IPA: British ad agencies lack experienced marketers
Britain's trade body for marketing communication agencies has released figures showing how much of the marketing workforce in the U.K. was lost as the recession took hold and the loss of older, more experienced, marketers.... >>
BizReport | Trends & Ideas archives May 28, 2010
Marketing agencies need to sharpen their pitches
A new survey from agency new business/agency search firm RSW/US has found that marketing agencies need to work on their preparation and execution of crucial first meetings or telephone conversations with prospective clients. ... >>
BizReport | Research archives September 16, 2009
Are you evaluating your agency's performance?
How often do you schedule an evaluation of your digital, PR or marketing agency's performance? According to a new survey by the Association of National Advertisers, the majority of marketers regularly conduct formal agency performance evaluations.... >>
BizReport | Social Marketing March 03, 2008
Marketing agencies lack social media know-how
How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs.... >>
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