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BizReport | Social Marketing February 13, 2018

Unilever CMO pulls no punches addressing Facebook's toxic environment

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society. ... >>

BizReport | Ecommerce January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet... >>

BizReport | Ecommerce January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to... >>

BizReport | Email Marketing January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. ... >>

BizReport | Trends & Ideas January 09, 2018

Should you really be jumping on new tech bandwagons?

I am sure you have been reading all the New Year articles about what new technologies marketers can harness to delight and acquire new customers and keep existing customers happy. But, new research suggests that hopping on the new technology... >>

BizReport | Advertising January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. ... >>

BizReport | Ecommerce July 28, 2017

Few UK organizations can adjust marcomms in real-time

Most organizations in the UK agree that real-time customer engagement can deliver a significant increase in revenue. However, according to a new study from SAS, few of those organizations collect less than a third of relevant data on their customers... >>

BizReport | Email Marketing July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. ... >>

BizReport | Email Marketing July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. ... >>

BizReport | Ecommerce July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has... >>

BizReport | Ecommerce July 10, 2017

Online fashion shoppers stick to small core group of retailers

Despite a plethora of choice online, online fashion shoppers in the UK stick to purchasing from just three online stores, according to research commissioned by Apptus. ... >>

BizReport | Mobile Marketing July 07, 2017

Older smartphone users irritated by stereotype that they are confused by tech

A survey among UK residents aged 50 and over reveals significantly different attitudes towards owning and using a smartphone with less than half of those aged 61 and over using their device daily. ... >>

BizReport | Advertising July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. ... >>

BizReport | Loyalty Marketing July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. ... >>

BizReport | Search Marketing June 26, 2017

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. ... >>

BizReport | Email Marketing June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. ... >>

BizReport | Trends & Ideas June 20, 2017

Cost leading factor in marketing conference attendance

Love them, or hate them, conferences seem to grow in number and variety each year. But what do marketers really think about them? Internet marketing agency Digital Third Coast conducted a survey to find out. ... >>

BizReport | Loyalty Marketing June 13, 2017

Significant drop in digital customer service performance among UK insurers

New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. ... >>

BizReport | Advertising June 12, 2017

Research reveals role of video ads in Millennials' perfume purchase process

Video advertising is more influential than television advertising when it comes to influencing Millennials' fragrance purchases, according to a brand new report by outstream video firm Teads and Global Web Index. ... >>

BizReport | Email Marketing June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. ... >>

BizReport | Ecommerce June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. ... >>

BizReport | Ecommerce May 25, 2017

12% of Brits have done all, or nearly all, their Christmas shopping

Started your Christmas shopping yet? Me neither. However, quite a few UK consumers have, according to new research from ICM, and some have even completed the task. ... >>

BizReport | Email Marketing May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. ... >>

BizReport | Loyalty Marketing May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. ... >>

BizReport | Ecommerce May 15, 2017

Click-and-collect drives growth in online grocery shopping

Four out of every ten grocery shops conducted online in the UK are done so on a mobile phone, according to new research released by performance marketing technology firm, Criteo. ... >>

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