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BizReport | Research December 03, 2009

Where the boys are: Where marketers can find the male demographic

Women may hold the pursestrings when it comes to day to day purchases, but more and more men are taking over two shopping areas: tech gadgets and automobiles. The question many marketers have is where these men can be found... >>

BizReport | Advertising October 08, 2008

A deeper look at the male consumer

Are you targeting men with your next campaign? Before you do, take a look at the latest study from Break Media, which focuses on male consumers 18-34. The study sheds light on what males are looking for online - and... >>

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