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BizReport | Research archives December 17, 2014

Nielsen sheds light on the Millennial male

Millennial men are an often overlooked demographic but, according to new research from Nielsen, they spend more time watching online video, social media and streaming music services than any other demographic.... >>

BizReport | Advertising archives March 31, 2010

Study: Do female voice-overs influence more purchases?

When it comes to advertising messages, women may have the upper hand in soothing and persuading consumers. That, according to a recent Harris Interactive/AdWeek Media poll. The question is, does the female voice lead to more conversions...or not? ... >>

BizReport | Social Marketing December 01, 2009

Pingdom: Majority of social sites dominated by women

Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes... >>

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