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BizReport | Advertising archives January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Advertising archives April 13, 2010

Q1 shows growth for magazine ad revenue

Good news could be on the horizon for publishers: according to data from the Publishers Information Bureau (PIB) magazine advertising showed strong growth in several categories to round out Q1 2010 even though the overall revenue dropped to just over... >>

BizReport | Advertising archives October 21, 2009

Study: Offline ads more influential with consumers

When it comes to consuming content, publishers and marketers alike know that consumers are taking in more online content than offline, especially when it comes to newspapers and radio. But, when it comes to interacting or engaging with advertising, the... >>

BizReport | Research archives March 30, 2009

Brands keeping British mums happy

If you keep mum happy, everyone's happy and the world's a happier place. And, it seems that Britain's mums are particularly happy these days, thanks to better relationships.... >>

BizReport | Ecommerce archives November 05, 2008

Consumers prefer to buy toys in-store

If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology.... >>

BizReport | Domain Names August 01, 2007

Magazines buying existing web brands

As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. ... >>

BizReport | Trends & Ideas archives July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year.... >>

BizReport | Research archives May 22, 2007

Print is a youth market

If you thought that the younger generation only read digital print, think again. According to new research from McPheters & Company the younger generation not only reads digitally, they also read traditional print publications.... >>

BizReport | Internet March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations.... >>