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BizReport | Advertising archives May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. ... >>

BizReport | Mobile Marketing April 18, 2013

Image recognition and augmented reality trigger larger share of mobile activations in U.S. magazines

In the two years to the end of 2012, the number of mobile activations in the Top 100 US magazines by circulation has risen significantly. QR codes continue to be the dominant format but image-based and augmented reality activations are... >>

BizReport | Mobile Marketing February 12, 2013

Magazine sales plummet as mobile shoppers ignore newsstands

According to new figures, sales of consumer magazines at newsstands across the US dropped in the second half of 2012 in part, say some publishers, because of a phenomenon dubbed "mobile blinder". ... >>

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