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BizReport | Advertising archives February 17, 2016

New no-nudity Playboy sees rise in advertisers

When Playboy dropped nudity from its website in 2014 its audience began to align with the coveted Millennial and website visits rose significantly. Now that the men's magazine had dropped full-frontal nudity in its printed publication the number of advertisers... >>

BizReport | Social Marketing December 01, 2014

Report reveals which magazine media brands attract the most social attention

In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook.... >>

BizReport | Advertising archives July 04, 2014

Ad recall in digital magazines on a par with print

Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>

BizReport | Advertising archives January 14, 2013

Magazine ad pages continue to fall despite growing audience

On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>

BizReport | Mobile Marketing May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>

BizReport | Advertising archives February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>

BizReport | Mobile Marketing January 27, 2012

Nellymoser reports huge rise in magazine QR code use

As the print industry struggles to come to terms with technology, more and more publishers are making use of QR codes, as a recent study from mobile marketing firm Nellymoser reveals.... >>

BizReport | Mobile Marketing January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Email Marketing March 01, 2011

Sky ditches print mags for digital comms

In response to "accelerating levels of digital engagement with customers", Sky is ditching two of its customer magazine titles in the UK in favour of email communications. ... >>

BizReport | Research archives August 11, 2010

iPad magazine says readers very responsive

Ever wondered how responsive iPad users are? An iPad-only magazine found their iPad audience very willing to participate in a survey and believe other marketers can take advantage of this. But surely the novelty will soon wear off?... >>

BizReport | Advertising archives October 21, 2008

Report: Magazines face 5% decline

Newspapers aren't the only publications feeling the pinch of fewer ad dollars. According to a new report from the Publisher's Information Bureau, magazine advertising revenue (reported on rate cards) declined by 5% (year over year) in Q3. Year over year... >>

BizReport | Research archives March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences.... >>

BizReport | Research archives February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic.... >>