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In research aimed at investigating consumer demand for magazine brands across multiple platforms, non-profit trade association The Association of Magazine Media, found that magazine media brands currently attract the most Followers and Likes on Facebook.... >>
Analysis of reader recall of magazine ads in tablet issues by GfK MRI Starch Advertising Research reveals they achieve the same level of recall as print versions and attract a young and affluent demographic.... >>
On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>
The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>
Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>
As the print industry struggles to come to terms with technology, more and more publishers are making use of QR codes, as a recent study from mobile marketing firm Nellymoser reveals.... >>
When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>
Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>
In response to "accelerating levels of digital engagement with customers", Sky is ditching two of its customer magazine titles in the UK in favour of email communications. ... >>
Ever wondered how responsive iPad users are? An iPad-only magazine found their iPad audience very willing to participate in a survey and believe other marketers can take advantage of this. But surely the novelty will soon wear off?... >>
Newspapers aren't the only publications feeling the pinch of fewer ad dollars. According to a new report from the Publisher's Information Bureau, magazine advertising revenue (reported on rate cards) declined by 5% (year over year) in Q3. Year over year... >>
Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences.... >>
Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic.... >>
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