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BizReport | Advertising February 25, 2016

SMB Roundup: 3 tools to track customers

In today's small business roundup, three new releases that should help brands get a better handle on customer and call data. ... >>

BizReport | Mobile Marketing December 25, 2015

Top 4 tips to leverage SMS in mobile strategy

When many think of mobile strategy, they think of email optimized to mobile screens or mobile-friendly websites. But, according to one expert, mobile strategy should also include SMS. Here are his top 4 tips to better leverage SMS in mobile... >>

BizReport | Mobile Marketing December 24, 2015

Brands: Why you need to re-think SMS

SMS messaging can be a vital complement to the suite of communication tools at marketers' disposal, and according to one expert, SMS can be leveraged to better engage consumers in a personal and relevant way. Here's how: ... >>

BizReport | Advertising September 04, 2015

Expert: How to reconnect customers

According to recent data from Millward Brown Digital and MBlox while most (73%) of businesses believe they are doing a good job of expressing customer care fewer than half (41%) of consumers actually feel retailers care about them. This is... >>

BizReport | Ecommerce August 12, 2015

Bronto: Why shoppers abandon carts

Consumers are doing much more of their shopping - from product research to actual buying - online. But, though more shoppers are looking at branded websites and reviews, a good number continue to abandon shopping carts. Why? ... >>

BizReport | Mobile Marketing May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. ... >>

BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure... >>

BizReport | Mobile Marketing December 08, 2014

Study reveals gap in how consumers, brands use mobile devices

New data out from MillwardBrown and conducted by MBlox reveals a wide gap between what consumers want in mobile and what businesses are currently offering in mobile. The report also reveals ways brands can do a better job of engaging... >>

BizReport | Advertising October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages... >>

BizReport | Advertising October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy.... >>

BizReport | Mobile Marketing September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>

BizReport | Mobile Marketing June 28, 2012

Which mobile targeting is right for you?

With the proliferation of mobile devices, the increased use of tablets and consumption of content through mobile, brands are also moving into the space. From push messages to mobile display and video units, there are many options - here's how... >>

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