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BizReport | Ecommerce March 05, 2013

Platform offers retailers control over promos and offers

Daily deals, coupons and special discounts are tools that can benefit all retailers. The challenge, in our online world, is to control the spread of these tools so that the retailer doesn't sell too much product at below-retail costs. Enter... >>

BizReport | Research February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Ecommerce November 13, 2012

Survey: 44% of shoppers will purchase via tablet this Christmas

Online shopping isn't new to the retail space, but mobile - and tablet - shopping is. At least to some retail brands. A new report indicates brands need to get up to speed quickly where tablet shopping concerned because nearly... >>

BizReport | Ecommerce August 17, 2012

Coupon options may change how people redeem coupons, rewards

A new release from VerticalResponse may change the way businesses create coupons and how those coupons are then shared between consumers. And a new app in the marketplace is set up to make it simpler to schools to earn rewards.... >>

BizReport | Ecommerce August 17, 2012

Poll: Parents some of most engaged mobiles

When it comes to mobile devices, busier people may be the most engaged. According to a new poll from Harris Interactive and Placecast, parents are some of the most active mobile users. This is fitting since parents can be found... >>

BizReport | Research July 30, 2012

Greystripe: Mobile shoppers more valuable than in-store

While in-store shoppers are easier to 'see', when it comes to the value of shoppers new data from Greystripe indicates those unseen mobile shoppers may be more valuable to brands than those who aren't interacting through mobile. These shoppers, finds... >>

BizReport | Mobile Marketing July 26, 2012

Smartphones to surpass feature phones by year's end

But you don't know anyone who is still operating on a feature phone? They are out there, but maybe not for long. According to new data from comScore almost half of feature phone owners who switched devices in April switched... >>

BizReport | Mobile Marketing July 24, 2012

Mobile releases offer real-time information to consumers

In the mobile space real-time means engaging time. Because although consumers and shoppers are using mobile devices at high rates, many still turn to mobile when they need immediate access to information. For instance, a store location, ticket sales or... >>

BizReport | Ecommerce July 16, 2012

Expert: Why showrooming may not be the Big, Bad Wolf

Buzz may be increasing about the 'evils' of mobile showrooming - visiting a store, then buying online - but one expert cautions that showrooming has always been the case for retailers to an extent. Even when there were only two... >>

BizReport | Mobile Marketing July 12, 2012

HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are... >>

BizReport | Ecommerce July 10, 2012

Motorola Solutions: Better in-store experience makes for better sales

This should come as no surprise to most retailers but experience makes the sale, for many consumers. In-store experience, online experience. The simpler it is for a shopper to find a product and make a purchase the more likely they... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Ecommerce June 12, 2012

Ecommerce trending up finds report

New data out from Alibaba credits the Queen's Jubilee and the little show called Downton Abbey for re-energizing global ecommerce. Not that ecommerce was lagging pre-trends, but Alibaba has noticed a surge in global searches for all things British over... >>

BizReport | Mobile Marketing May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>

BizReport | Ecommerce March 14, 2012

App offers preferred deals to shoppers

A new app puts consumers 'in charge' of the types of offers wanted, and then sends preferred deals direct to mobile phones. From nFluence Media, the dealBoard app first asks for consumer preferences and then aggregates offered daily deals so... >>

BizReport | Mobile Marketing March 07, 2012

Reports: More consumers will 'buy mobile' through 2016

As people become more comfortable with smartphones they will experiment more with those devices. It's simple logic. They have the phone, why not experiment with mobile payments in addition to mobile social networking? Well, many are and a new report... >>

BizReport | Mobile Marketing March 01, 2012

Survey: Smartphone users won't wait in line

You've seen the headlines about shoppers abandoning virtual carts because of the shopping experience or simply to do a bit more research. But new data from AisleBuyer finds that trend is now happening more and more in-store, specifically with tech-savvy... >>

BizReport | Ecommerce February 07, 2012

comScore: Q4 2011 Ecommerce spend up 14%

Fourth quarters, for merchants, are usually hot commodities. Beginning at Thanksgiving and moving through the holiday season consumers' wallets are loosened and their spending climbs. Q4 2011 was no different for online merchants; comScore reports total online ecommerce spending for... >>

BizReport | Mobile Marketing January 31, 2012

AisleBuyer release connects retailers to mobile shoppers

An update to the AisleBuyer platform may help retailers create a more efficient mobile shopping experience for their customer base. With the explosion of tables and smart devices an increase in traffic to mobile sites has already been seen; many... >>

BizReport | Research January 26, 2012

Forecast: 56% increase in connected device shipments by 2016

According to new data from NPD In-Stat, the connected device base will increase from 256 million devices (2011) to at least 1.34 billion by 2016. That is a 56% combined annual growth rate. Connected devices include tablets and smartphones as... >>

BizReport | Mobile Marketing January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants.... >>

BizReport | Mobile Marketing January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According... >>

BizReport | Advertising January 11, 2012

Digital Zip takes targeting to hyper local level

Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information.... >>

BizReport | Mobile Marketing January 06, 2012

Expert: Merchants can improve customer service via mobile

Merchants may not have seen a lot of purchases made through mobile over the 2011 holidays, but there was a definite upsurge in mobile traffic - which is usually the precursor to an uptick in conversions. One new tool, AisleBuyer's... >>

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