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BizReport | Ecommerce January 24, 2020

Top 3 tips to a better checkout

Smoother, more friction-free checkouts are high on consumers' want list for 2020, but providing a hassle-free checkout can be a difficult thing. There are differences in mobile and desktop, how many 'add-ons' will engage and how many will be annoying?... >>

BizReport | Mobile Marketing January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>

BizReport | Mobile Marketing January 13, 2020

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing.... >>

BizReport | Social Marketing December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say... >>

BizReport | Ecommerce December 10, 2019

Key areas that will change for CS in 2020

Customer service will always be about, well, service, but there are nuances to what consumers what and need where CS is concerned. Here are a few key areas that, according to one expert, will impact merchants, brands, and marketers in... >>

BizReport | Ecommerce archives December 09, 2019

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet.... >>

BizReport | Ecommerce archives December 02, 2019

First holiday shopping weekend a big one

Thanksgiving Day, Black Friday, and Small Business Saturday have proven to be strong performers for retailers this holiday season. In fact, Adobe believes that when the numbers are totaled from the first three days of the official holiday shopping season... >>

BizReport | Ecommerce archives October 25, 2019

Report: Look for more 'experience' buys this holiday season

This year's Christmas season may be filled with experiences rather than boxes in pretty wrapping paper. That is a key takeaway from new Deloitte research which finds that consumers will average nearly $600 on holiday experiences this year. ... >>

BizReport | Ecommerce archives October 08, 2019

Holiday forecasts suggest retail could bump past $727b

This year, holiday retail could surpass the $727 billion mark and may even reach $730 billion. that's the word from the National Retail Federations holiday shopping forecast; the increase would be about a 4% increase over 2018 numbers. ... >>

BizReport | Ecommerce archives October 01, 2019

Study: Look for mobile to impact holiday buying

Shoppers won't just be using their mobile devices to compare prices or look for product details this holiday season. According to RetailMeNot's Holiday Insights Guide shoppers will spend about 30% more than average via mobile devices; this is pushing more... >>

BizReport | Ecommerce archives September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment... >>

BizReport | Social Marketing August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers... >>

BizReport | Ecommerce archives August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20%... >>

BizReport | Mobile Marketing August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%)... >>

BizReport | Ecommerce archives August 01, 2019

Study breaks down hot categories for online, in-store shopping

With billions of dollars being spent online during summer and winter holidays, it can be easy to believe that everyone is shopping for everything online. But, according to new data out from Signs, there are certain products that lead people... >>

BizReport | Ecommerce archives July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be... >>

BizReport | Ecommerce archives July 12, 2019

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the... >>

BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Mobile Marketing March 11, 2019

Merchants: How to get more from your mobile experience

As mobile commerce grows into an entity separate from traditional ecommerce, the experience of consumers has begun to separate those merchants performing well and those who are losing ground. Here's how retailers and brands can improve their mobile experience. ... >>

BizReport | Mobile Marketing March 06, 2019

Expert: Why merchants must improve the mcommerce experience

Mobile has become a driving force for many retailers, as the last holiday shopping season has shown, but many continue to struggle with the overall mobile experience. This experience will be key for merchants moving forward, which makes now the... >>

BizReport | Ecommerce archives January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in... >>

BizReport | Mobile Marketing January 18, 2019

How M:Commerce will impact 2019

Through the 2018 holiday season, retailers and merchants saw larger and larger numbers of consumers checking in and checking out on mobile devices. For the season, mobile commerce accounted for more than half of visits and according to Adobe's data... >>

BizReport | Ecommerce archives January 02, 2019

MasterCard shows 5% retail increase for 2018 holidays

Between November 1 and December 24, retailers and merchants saw a 5.1% increase in sales (YoY). That, according to Mastercard's new Spending Pulse. Overall, shoppers spent $850 billion during the holiday season, with the biggest spending increases seen in apparel... >>

BizReport | Loyalty Marketing December 24, 2018

Study finds experience key to customer loyalty

While it has long been known that customer experience is key to shopper happiness, a new report is putting a number to that statistic. Qualtrics has released their new Retail Pain index which indicates that 75% of shoppers will stop... >>

BizReport | Ecommerce archives December 04, 2018

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift... >>

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